Sony Ericsson

Sony Ericsson

November 23, 2010 08:01 ET

Sony Ericsson Blogs Network is a Vital Communications Channel for Consumers

LONDON, UNITED KINGDOM--(Marketwire - Nov. 23, 2010) - Reaching consumers all over the world on a daily basis, the Sony Ericsson blogs network has become a vital tool for engagement and communication with a wide range of audiences.

The business smartphone producer maintains a number of blog communities that cover a wide range of topics. Some of the more popular blogs include the Developer World blog, which offers an array of information regarding the research and development that goes into each Sony Ericsson products, and also the GreenHeart blog, which highlights all of the work that Sony Ericsson is undertaking to create sustainable products that benefit the environment.

The blogs are maintained by teams dedicated to engaging with the readers, providing as much information on the subjects as possible. This has led to the development of many consumer relationships within the blog network, as users that contribute the most comments and feedback have become recognised within their respective communities.

Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "Our blogs network is very much an organic development, and will continue to grow as we proceed to interact with the readers. The various blogs portals are one of the best ways to get primary source information regarding our various products and services, and as such they have become one of our core communications channels."

"Whether it is information on our various handsets, like one of our mini android phones or indeed a video phone such as the Vivaz™, users will find a plethora of information and can get feedback from each blog's community."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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