Sony Ericsson

Sony Ericsson

September 22, 2010 07:00 ET

Sony Ericsson Initiates Android App of the Week on Facebook

LONDON, UNITED KINGDOM--(Marketwire - Sept. 22, 2010) - Sony Ericsson has begun rolling out Android Application of the Week concepts through its Facebook page.

Each week a different app will be highlighted on the Sony Ericsson Facebook wall, along with any relevant information and the app's QR code so that android users can scan it and be directed straight to the app on Android Market.

The first app of the week will be Moodagent, which can create playlists that are specific to the mood of the user, also facilitating a mixture of sentiments using a dynamic mood engine. Moodagent syncs with the users' music collection to automatically create exciting new combinations of music to keep the user entertained.

The concept will be directed by the Sony Ericsson Developer World team, which will select the best apps to share with the Sony Ericsson Facebook community. The team will pick one application per week to share with the brand's fans.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "With Android App of the Week Sony Ericsson can recommend applications to ensure fans maximise their enjoyment of Sony Ericsson's Android phones. The Sony Ericsson Developer World team will ensure they choose a variety of different applications so our fans are always entertained when using their Sony Ericsson phone."

To keep up to date with the latest Sony Ericsson news and releases, fans can connect with the brand through Sony Ericsson Twitter page and Sony Ericsson YouTube channel.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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