Sony Ericsson

Sony Ericsson

September 23, 2010 07:30 ET

Sony Ericsson Reaches One Million Facebook Fans

LONDON, UNITED KINGDOM--(Marketwire - Sept. 23, 2010) - Sony Ericsson has hit a major milestone by reaching over one million fans on the official Global Sony Ericsson Facebook page.

Each day Sony Ericsson posts a host of engaging content on the page, keeping fans entertained and interested in the brand. With content posted daily, fans are able to meet in the Facebook community and discuss the Sony Ericsson brand and its latest updates.

Through the Facebook page fans have the opportunity to enter a number of competitions with prizes ranging from weekly opportunities to win one of the latest Sony Ericsson handsets, to the chance to attend the 2010 FIFA World Cup in South Africa. The various competitions have proved hugely popular with the 1 million plus Facebook fans, further developing and cementing the engaging and interactive relationship that Sony Ericsson has with its consumers.

As well as news and competitions, Sony Ericsson has branched into social gaming with the introduction of the Emusicon pinball tab. Emusicon pinball transformed the traditional single player pinball game, allowing Facebook users to post their high scores to their contacts, challenging them to beat it.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "We are proud to have reached one million Facebook fans. It is good to see such a positive response to the range of engaging content we share with our fans on Facebook. Sony Ericsson will now continue in the same vein, maintaining user interest and offering our fans a host of rich and interactive content so that we can engage with even more fans on Facebook in the future."

Fans wishing to stay up-to-date with the latest news can access further updates and competitions through both the Sony Ericsson YouTube channel and the Sony Ericsson Twitter page.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

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