Sony Ericsson

Sony Ericsson

November 26, 2010 09:30 ET

Sony Ericsson Reveals Dynamic Showroom on Facebook App

LONDON, UNITED KINGDOM--(Marketwire - Nov. 26, 2010) - Sony Ericsson has unveiled a dynamic showroom within its Mothership app on the Sony Ericsson Facebook page, showcasing all of its latest handsets and new releases.

The section of the app is dedicated to providing users with information on all of the latest Sony Ericsson products, including high quality videos and images of each one, embedded and playable straight from the Sony Ericsson Mothership on Facebook.

The latest handsets to have been added are the very first touchscreen Walkman™ phone from Sony Ericsson, the Yendo, and the newest of Sony Ericsson's Android smartphone range, the Xperia™ X8. Both can been viewed extensively by visiting the showroom page on Facebook: http://apps.facebook.com/semc_mothership/Public/FBML/Showroom.

Ben Padley, Head of Digital and CRM at Facebook, said: "Our showroom page on Facebook is designed to give fans the best idea of exactly how each of our current products looks and how the functionality works; this is achieved through the embedded video and imagery found in each section of the tab. Users then have the option to share their favourite handsets with their contacts on Facebook."

Sony Ericsson fans can also find news and content around all of the mobile handset producer's latest models through both the Sony Ericsson Twitter feed and the Sony Ericsson YouTube channel.

Ben continued: "We will obviously be looking to feature all of our latest products to this section once they are announced, so our fans can stay tuned for any updates."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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