Sony Ericsson

Sony Ericsson

July 13, 2010 12:00 ET

Sony Ericsson South African Wave and World Cup Final See Climactic Endings

LONDON, UNITED KINGDOM--(Marketwire - July 13, 2010) - Sony Ericsson's South African Wave has seen a big finish as the worldwide excitement surrounding the 2010 FIFA World Cup™ reached its peak this past weekend with the competition's finale.

While The Netherlands eventually lost out to Spain as the World Cup final reached a climactic finish in extra time, online at, it was England who were victorious, closely followed by Brazil and Spain.

Throughout the South African Wave, users helped to create the longest digital stadium wave ever. Users submitted a video of their own wave at or via the official Sony Ericsson Facebook page; this was then added to a stream of videos from other users. By contributing a wave, users were put into the draw to win a replica of the official match ball of the FIFA World Cup.

Ben Padley, Head of Digital and CRM for Sony Ericsson, indicated that the South African Wave had drawn participants from all over the world. "We saw a great international response," he said. "As the build up continued towards Sunday, we saw even more activity, with Spain narrowly overtaking the Germans to finish in third and fourth respectively. These late entrants helped the nation, and gave themselves the chance to win an official replica of the Jabulani football, right up to the final whistle."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information on Sony Ericsson and the South African Wave, please visit, or alternatively, visit the Sony Ericsson YouTube channel or Facebook page.

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