Sony Ericsson

Sony Ericsson

May 20, 2010 13:00 ET

Sony Ericsson South African Wave-Bringing Together Support from All Over the World

LONDON, UNITED KINGDOM--(Marketwire - May 20, 2010) - The South African Wave recently launched by Sony Ericsson has been instrumental in bringing together football supporters from all over the globe.

Having kicked off on Tuesday 4th May, the Wave is already spreading. Sony Ericsson users from the USA to Bosnia Herzegovina have all taken part in the world-wide competition for the chance to cheer on some of the world's best players at the FIFA World Cup™ Finals in June.

Although USA and the UK are leading the pack, with a combined waver total of 67%, the rest of the world are doing their very best to catch up, with Argentina, Bosnia Herzegovina, France and Italy all up there in the top waving nations list. Uruguay, Germany and New Zealand are close behind.

The South African Wave is a global group wave that has provided entrants with a chance to win tickets to the 2010 FIFA World Cup™ as well as ongoing prizes including Sony Ericsson phones and a replica of the official match ball of the 2010 FIFA World Cup™. It has incentivised football fans from all over the world to get shooting their very best wave to impress the judges.

A spokesperson from Sony Ericsson commented, "With the South African Wave, the whole world can join together for one great reason - the most exciting event of 2010 - the FIFA World Cup™."

Hundreds of people have already posted on the Sony Ericsson Facebook page and the Sony Ericsson YouTube page, expressing their excitement about the 2010 FIFA World Cup™ in South Africa. It's the biggest sporting event of the year and it looks like many Sony Ericsson supporters are gearing themselves up for the event; all with the hope of being one of the lucky few to win tickets to the event itself, via the South African Wave.

To enter the South African Wave, all hopefuls need to do is submit a video of themselves doing the wave via mobile, upload or webcam. To see how the Sony Ericsson South African Wave is progressing, internet users can go to www.sonyericsson.com/wave and take part.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com, or alternatively, engage with Sony Ericsson through any of the following social networks:

Sony Ericsson Facebook: www.facebook.com/sonyericsson

Sony Ericsson YouTube: www.youtube.com/sonyericsson

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