Sony Ericsson

Sony Ericsson
The Carphone Warehouse

The Carphone Warehouse

March 23, 2009 14:30 ET

Sony Ericsson and The Carphone Warehouse Target Gamers With the Latest in Motion Sensitive Mobile Gaming

LONDON, UNITED KINGDOM--(Marketwire - March 23, 2009) -

Editors Note: There is a photo and a video associated with this release.

Sony Ericsson have partnered with leading gaming suppliers to launch the W910 Exclusive Gaming Edition and motion-sensitive F305 handset, now exclusively available from The Carphone Warehouse.

Both handsets are jam-packed with some of the best mobile games about - the W910 Black is pre-loaded with EA Mobile(TM) blockbusters, such as Tiger Woods PGA TOUR(R) 09, Tomb Raider(TM), FIFA Manager and SIM City(TM) Metropolis, whilst over 50 free games are set to burst out of the F305's box, and send gaming gurus in to a motion-sensitive frenzy!

Whether waiting on a cold platform, queuing for a coffee or simply letting off steam in your lunch-break, the F305's customized wrist strap allows gamers to test their bowling, fishing and riding skills as they swing, swoop and gallop using the handset to replicate real moves. The F305 also features fond favourites like The Sims(TM) 2 from EA, Racing Fever 2 and Asteroids.

The fun doesn't stop there. Avid gamers can now be in with a chance of winning a prize of a lifetime by becoming friends of Sony Ericsson on Bebo. By simply adding Sony Ericsson as their top friend and doodling their very own EA gaming character, the gamer with the most creative entry will win. The lucky participant will get an all expenses paid trip to San Francisco where they will visit the award-winning Crystal Dynamic studio (www.crystald.com), as well as win a year's supply of EA games and a Sony Ericsson F305. To find out more and see how you can get involved, visit Sony Ericsson on www.bebo.com/sonyericsson.

Dave Hilton, Head of Marketing for Sony Ericsson UK and Ireland, said: "We are very excited to present these special edition gaming handsets with The Carphone Warehouse. It shows how the increased capabilities of our phones are matching up to the rapid advancements in technology and gaming. The clever motion sensors on the F305 mean we're getting ever closer to giving our consumers the same gaming experiences they would normally have on their consoles. By also offering our fans the opportunity to design their own EA gaming character we are really looking to the consumer more and rewarding them for their efforts and feedback whenever possible."

Andrew Harrison, CEO of The Carphone Warehouse is excited about the new offering for its customers, ""Gaming has really taken off in the last few years as mobile phones pack in extra functionalities. And it's not just your dedicated gamers that are taking advantage of these new developments. Everyone finds themselves with a few spare minutes and playing a favourite game on your mobile provides some instant entertainment."

Social media press release created by www.brandosocial.com.

About Sony Ericsson

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com

About The Carphone Warehouse

The Carphone Warehouse has over 800 stores nationwide

Stockist details: www.carphonewarehouse.com or from The Carphone Warehouse Direct Sales on 0800 925 925

The Carphone Warehouse is the largest independent mobile phone retailer in the world with 2,400 stores operating across 10 markets. The company is committed to offering impartial and expert advice on the widest range of the latest product plus unbeatable, aftersales care.

To view the photo associated with this release, please visit the following link:

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To visit the video associated with this release, please visit the following link:

www.youtube.com/watch?v=lRn9dhQJIDE

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