SOURCE: Sony Canada

Sony Canada

September 04, 2013 11:55 ET

Sony Expands Its 4K Ultra HD TV Line Offering Consumers Even Greater Choice

Sony Continues to Lead the 4K Ultra HD Market With Its 3rd Generation of Flagship Models

TORONTO, ON--(Marketwired - September 04, 2013) - Sony today announced the expansion of its 4K Ultra HD TV line-up with the addition of the X850A series, available in 55- and 65-inch screens (models XBR-55X850A and XBR-65X850A). With four times the resolution of Full HD and Sony's unique TRILUMINOS Display, the new X850A series screens incorporate a slim bezel which highlights an elegant design, and offer customers the flexibility of connecting to an existing or separate home theater system. This new series offers a complementary alternative to the existing X900A series (models XBR-55X900A and XBR-65X900A), which features Sony's unique magnetic fluid speakers in a chassis design that delivers a remarkably immersive all-in-one video and audio experience.

"We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone with the introduction of our third generation 4K Ultra High Definition models," said Daniel Phillips, Director, TV and Home Video Marketing at Sony Canada. "Sony 4K Ultra HD TVs featuring our exclusive TRILUMINOS Display have been receiving amazing feedback and now we are bringing the most immersive entertainment experiences to new audiences right in their living rooms."

About Sony 4K Ultra HD LED TVs

Featuring four times the resolution of Full HD (3,840 x 2,160 pixels), Sony 4K Ultra HD TVs have the highest resolution picture Sony has ever produced on a TV.

Unique to Sony, TRILUMINOS Display creates incredibly true, natural shades of colors, for vivid images with a heightened sense of depth.

Sony 4K Ultra HD TVs upscale favorite TV shows, DVDs and Blu-ray™ movies -- even YouTube® clips and smartphone videos -- for higher quality, stunning results. The new 4K X-Reality™ PRO chip, Sony's exclusive technology, enhances HD (and lower resolution) images by analyzing and refining images with beautifully natural detail and astounding color. The latest Reality Creation database and Super Resolution processing breathes new life into everything seen by the eye with phenomenal 4K resolution.

All models are Wi-Fi® enabled and offer a wide range of internet connected services including Sony's smart connect solutions, supporting cross-device connectivity between mobile devices and their TV. With features such as One-touch mirroring and TV SideView®, Sony's XBR-series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem.

The new Sony XBR-55X850A (55-inch) and XBR-65X850A (65-inch) will be available this month through Sony Stores (store.sony.ca) and select authorized retailers nationwide for $4,199 and $5,699 respectively.

About Personal 4K Ultra HD Content

After pioneering 4K technology in the professional field and bringing it into consumers' homes through televisions and films, Sony is now also applying the technology to personal video for the first time with its new 4K Handycam consumer camcorder (FDR-AX1). Consumers have been enjoying personal photos in 4K Ultra HD resolution and they can now capture their family memories in the highest resolution video quality available.

Sony to Support HDMI 2.0 Industry Standard

Sony is prepared to support the HDMI 2.0 specification on its line-up of 4K Ultra HD televisions with an easy firmware update to be available over the Internet by the end of this year.

Just released by the HDMI Forum, the HDMI 2.0 industry standard offers a significant increase in bandwidth, providing features such as life-like video resolution and an immersive audio experience, making it ideal for fast-moving 4K Ultra HD content such as sports.

For more information, visit store.sony.ca/4KTV.

Editor's Note: For complete specifications and digital images, members of the news media are invited to visit Sony Canada's news and information website at http://corporate.sony.ca/view/press_releases.htm#!/pressroom.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

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