SOURCE: Sony Canada

Sony Canada

February 12, 2014 09:56 ET

Sony Introduces the Versatile α6000 Interchangeable Lens Camera With World's Fastest Autofocus System(1)

New Mirrorless Compact System Camera Features Impressive AF, 24 MP APS HD Sensor, BIONZ® X Processor, OLED Tru-Finder™ and More

TORONTO, ON--(Marketwired - February 12, 2014) - Sony's new α6000 compact system camera pushes the limits of mirrorless camera innovation, boasting the world's fastest AF performance1 at just 0.06 seconds.

The speedy new camera (model ILCE-6000) is also equipped with a high-resolution 24.3 MP APS HD image sensor and powerful BIONZ X processor. This powerful combination of features ensures that still images, full HD videos and all fleeting moments are captured in sharp focus and incredible detail.

"With the world's fastest autofocus system1, the ability to capture a blazing 11 frames per second and a 24.3 MP sensor, the new α6000 rivals even the best DSLRs in the market today in terms of performance, and does this in half of the size and weight at an extremely attractive price point," said Todd Toyoda, Director of Marketing, Digital Imaging at Sony Canada. "It's an ideal choice for photo enthusiasts eager to 'go light' and take their photography to the next level."

New ultra-fast AF system

Even quicker than most professional DSLRs, the phenomenal autofocus speed of the α6000 camera is powered by Sony's advanced Hybrid AF system. The new model features a focal plane phase-detection AF sensor with an extremely wide autofocus coverage area -- 179 focal points -- that is teamed with high-precision contrast-detection AF. This potent combination allows the camera to accurately track and respond to a subject moving through nearly the entire frame, and to shoot at an eye-popping speed of up to 11 frames per second with continuous autofocus. It's an unprecedented combination of speed and frame coverage in today's market.

Design and Controls

The new camera's clear, bright OLED Tru-Finder lets you see a live preview of all setting adjustments before the shot is taken, so what you see is exactly what you get. Conveniently placed mode and control dials on top of the camera give easy access to commonly used settings. Additionally, a 'Function' button and two additional customizable buttons give quick access to any one of 43 assignable functions. There's also a built-in flash for extra flexibility in any shooting situation.

Wi-Fi® and PlayMemories™

The α6000 camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing2. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly.

For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony's free PlayMemories Mobile™ application, available for the iOS and Android platforms.

The camera is also compatible with downloadable Sony PlayMemories Camera Apps, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available with several others to be released this spring. Learn more at www.sony.net/pmca.

Pricing and Availability

The Sony α6000 compact interchangeable lens camera will be available in April 2014 in black and silver in a kit with a compact, versatile 16-50mm motorized zoom lens (model SELP1650) for about $800. It will also be offered separately as a black body for about $650.

Sony has also announced the price of its previously announced full frame E-mount 70-200mm F4 G OSS telephoto zoom lens (model SEL70200G). This lens will be available in March for about $1600.

The new camera and all compatible lenses and accessories will be available at Sony retail stores (sony.ca) and other authorized dealers nationwide.

Sony α Lenses Assortment

The α6000 camera is compatible with Sony's ever-growing assortment of E-mount interchangeable lenses, and uses the same Sony E-mount as the α3000, α5000, and acclaimed α7 and α7R models, as well as all the previous α 'NEX' cameras. All Sony 'FE' and 'E' lenses are compatible with all E-mount cameras.

Outlined below, the E-mount family now includes 20 different models with several premium models from Carl Zeiss® and G Series Lenses:

  • E 16mm F2.8
  • E 20mm F2.8
  • E 35mm F1.8 OSS
  • E 50mm F1.8 OSS
  • E 30mm F3.5 Macro
  • E 24mm F1.8 ZEISS
  • E 10-18mm F4 OSS
  • E PZ 16-50mm F3.5 - F5.6 OSS
  • E 18-55mm F3.5 - F5.6 OSS
  • E 18-200mm F3.5 - F6.3 OSS
  • E 18-200mm F3.5 - F6.3 OSS LE
  • E PZ 18-200mm F3.5 - F5.6 OSS
  • E 55-210mm F4.5 - F6.3 OSS
  • E PZ 18-105mm F4 G OSS
  • E 16-70mm F4 ZEISS OSS
  • FE 28-70mm F3.5 - 5.6 OSS
  • FE 35mm F2.8 ZEISS
  • FE 55mm F1.8 ZEISS
  • FE 24-70mm F4 ZEISS OSS
  • FE 70-200mm F4 G OS

Notes to Editors:

1 Amongst interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 12, 2014. Determined with internal measurement method with E PZ 16-50mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

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