SOURCE: Sony Canada

Sony Canada

November 12, 2013 16:22 ET

Sony Invites Canadians to Experience Their First Time

TORONTO, ON--(Marketwired - November 12, 2013) -  On the other side of the planet, 62-year-old Robert Turnbull worked over 30 years without a holiday. Despite being surrounded by water, the Australian farmer had never seen the ocean -- until Sony took him there.

As part of the Never Experienced 4K TV ad campaign, individuals with unique stories were given unforgettable first-time experiences. For Robert this meant seeing the ocean for the very first time. It was simply overwhelming. From fear to awe to pure joy, he went through every emotion one could expect -- and it was all caught on video.

Robert's story is a powerful reminder of what it feels like to experience something new and amazing for the first time. Canadians can look forward to same heightened sensations and feelings when switching on a Sony 4K Ultra HD TV for the first time.

Today, Sony is looking for a Canadian with an interesting story to tell. Hopefuls can apply for their chance to experience something they have never done in their own lifetimes at sony4K.ca.

"Sony Canada invites Canadians to tell us what they've never seen, touched, tasted, felt or heard," says Karol Warminiec, Marketing Communications Manager of Sony Canada. "We also encourage Canadians to share this opportunity with friends and family so they can apply to experience something they haven't done before."

One Canadian applicant will be chosen to live their experience and have their story featured on Sony's next national ad campaign. Sony will consider all applications and select stories will be shared via Sony Canada's online and social media channels.

Watch Robert's personal invitation for Canadians to apply and enjoy behind-the-scenes videos of Robert's first-time experience of seeing the ocean.

Interviews with a Sony spokesperson and Robert's videos and images are available upon request.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

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