SOURCE: Sony Europe

September 02, 2009 11:30 ET

Sony Launches New Full HD BRAVIA TVs With Built-In freesat (UK)*

Enjoy Free HD Channels in Smooth, High Definition Detail on a New BRAVIA W5810 or Z5800 TV

BERLIN--(Marketwire - September 2, 2009) - IFA --

-- Access to over 140 freesat TV and radio channels including free HD programmes from the BBC and ITV

-- Integrated freesat HD receiver: no need for an additional set-top box or cables, and no subscription fee

-- Enjoy immersive TV viewing in superb Full High Definition detail

-- Unrivalled picture quality and blur-free action with BRAVIA ENGINE™ 3, Motionflow 100Hz and Motionflow 200Hz** with Image Blur Reduction

-- Range of eco features to reduce TV energy consumption and help save money on household bills

* UK only

** Motionflow 100Hz available on BRAVIA W5810; Motionflow 200Hz available on BRAVIA Z5800

Introducing the next generation of Integrated Digital Television (IDTV) with integrated freesat HD receiver

Enjoy free HD programmes from the BBC and ITV on the ultimate HD BRAVIA™ LCD TVs. The new W5810 and Z5800 BRAVIA TVs have freesat built-in which means you can access over 140 free TV and radio channels, including over 70 hours a week of free HD TV, with no subscription costs.

The new freesat BRAVIA TVs have an integrated DVB-S2 tuner so there's no need for a set-top box or cables cluttering your living room. The BRAVIA W5810 and Z5800 series also have a superb Full HD 1920 x 1080 pixel resolution and are packed with the latest picture and motion technology from Sony. Now, for the first time you can really watch free satellite HD TV as it's meant to be.

freesat gives you quick and easy access to a whole range of TV channels, and there's a handy Electronic Programming Guide, too. As freesat is a satellite based service there's capacity for any future expansion of HD services, meaning you'll be able to get more HD channels as they become available. freesat covers virtually all homes in the UK (98% of households) so it's an easy way to switch to digital TV and radio, especially in out-of-coverage areas.

"The BRAVIA W5810 and Z5800 TVs provide an amazing immersive HD viewing experience for TV, sports, movies and games," says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "And now with an integrated freesat receiver, viewers can easily access a huge choice of free HD content to watch in incredible HD detail only found on a BRAVIA TV."

The new BRAVIA W5810 -- immerse yourself in a Full HD experience

--  Motionflow 100Hz technology with Image Blur Reduction for sharper,
    smoother images with fast-moving action
--  Superb High Definition detail with a 1920 x 1080 pixel screen
    resolution
--  BRAVIA ENGINE™ 3 and Live Colour™ for impressive depth, clarity
    and optimal colour purity
--  View movies exactly the way the director intended with 24p True
    Cinema™
--  Up to 100,000:1 Dynamic Contrast ratio for impressive deep blacks and
    pure whites
    

Enjoy a Full HD cinematic experience with the new BRAVIA W5810. Motionflow 100Hz technology with Image Blur Reduction means sharper, smoother images for fast-moving live action while BRAVIA ENGINE™ 3 and Live Colour™ will ensure your freesat HD programmes are shown in incredible visual detail. And it isn't only the picture that looks stunning on a BRAVIA W5810, the TV features the latest 'Draw the Line' design concept with a deep piano black finish and understated transparent detailing to flatter any interior.

The new BRAVIA Z5800 -- enjoy the smoothest, sharpest HD action

--  Motionflow 200Hz with Image Blur Reduction for the smoothest, sharpest
    fast-action scenes
--  BRAVIA ENGINE™ 3 brings detailed and colour-rich pictures to life
--  Impressive 100,000:1 Dynamic Contrast ratio ensures the deepest blacks
    and purest whites
--  Minimalistic frame design to lose yourself in the stunning Full HD
    picture
--  Eco features such as 'Idle TV' mode so your TV consumes 25-30% less
    energy than previous comparable models
    

Take in smoother, sharper fast-action scenes with Motionflow 200Hz with Image Blur Reduction -- the latest pioneering technology from Sony which quadruples the number of unique images per second to smooth gaps in the action and deliver judder-free pictures. Combined with BRAVIA ENGINE™ 3 and an incredible Dynamic Contrast ratio of 100,000:1, it will make it feel as though fast-moving action on your freesat HD channels is happening in the middle of your living room. Add a specially designed Home Theatre system from Sony and you'll have a truly immersive Full HD home entertainment experience.

BRAVIA™ TVs with built-in freesat : key features

                              W5810                   Z5800
                              -----                   -----
Screen size (inch)            32, 37, 40, 46, 52      40, 46, 52
Panel Resolution              1920x1080               1920x1080
Motionflow with IB Reduction  100Hz                   200Hz
BRAVIA™ ENGINE                BE 3                    BE 3
Backlight                     CCFL                    WCG-CCFL
Live Colour /
 Live Colour Creation         Live Colour             Live Colour Creation
24p True Cinema™              Yes                     Yes
Integrated digital tuner      MPEG4 AVC-HD(1),        MPEG4 AVC-HD(1),
                              DVB-T, DVB-C(2),        DVB-T, DVB-C(2),
                              DVB-S2(2)               DVB-S2(2)
DNLA (music/photo/video)      Yes                     Yes
AppliCast™                    Yes                     Yes
HDMI™ inputs                  4                       4
BRAVIA™ Sync                  Yes                     Yes
USB Media Player              Yes                     Yes
Picture Frame Mode            Yes                     Yes
SCART                         2                       2
HD15 PC Graphics Input        1                       1
S-Force Front Surround        Yes                     Yes
XMB™(Xross Media Bar™)        Yes                     Yes
ECO Settings                  Yes                     Yes
Energy Saving Switch          No                      Yes
Swivel                        Yes                     Yes

(1) Where DVB-T/DVB-C/DVB-S2 compatible services are available
(2) With supported operators

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

-- BRAVIA W5810 and Z5800 series are very energy efficient. An Auto shut-off function automatically enters Standby mode when there is no input signal or when there is no operation during a certain period of time. Standby power consumption is only 0.17 W for these series. Users also have a choice of "home" or "shop" modes on first switch-on, with "home" mode consuming significantly less power than "shop" mode (intended for very bright environments e.g. Shops).

-- These series also include several eco settings to avoid unnecessary energy consumption: Power Saving mode, Idle TV Standby function, PC Power Management function. An integrated Light Sensor dynamically adjusts screen brightness depending on ambient light conditions, reducing energy waste.

-- The Energy Saving Switch (Z5800 series) cuts power consumption to 0W when the TV is off.

Process

-- To ease recycling requirements, all parts used in the production of the W5810 and Z5800 series are easily separable. All plastic parts > 100g are made of one material or of easily separable materials. The material codes of all the plastic parts > 25g are according to the international ISO Standard 11469.

-- Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for all cover/housing plastic parts > 25g

-- VOC-free ink and 30-35% of recycled cardboard is used for the packaging

-- The instruction manual is printed on non-chlorine bleach paper using VOC-free ink.

Planet

-- Sony is determined to lead the way as a responsible manufacturer. As a company we are focusing on three key areas of investment:

1: Reducing CO2 gas emissions

2: Increasing the percentage of renewable energy used in our manufacturing facilities

3: Minimising the resources used by our factories in manufacturing

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony," "WALKMAN," "VAIO," "Cyber-shot," "Handycam," "BRAVIA," "PLAYSTATION®3" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.