SOURCE: Live Gamer

Live Gamer

January 25, 2010 08:00 ET

Sony Online Entertainment Expands Relationship With Live Gamer to Power Microtransactions Experience Across Multiple Platforms

PoxNora®, Free Realms™, EverQuest® and EverQuest®II First to Leverage Live Gamer's Significant Platform Enhancements for Powering Microtransactions Across Social, Web and In-Game Channels

NEW YORK, NY--(Marketwire - January 25, 2010) - Live Gamer (, the leading global provider of total commerce solutions for microtransaction-based businesses spanning online games, virtual worlds and social networks, today announced significant upgrades to Elements, an enhanced technology platform for both primary and secondary markets.

Sony Online Entertainment LLC (SOE) is to become the first publisher to implement Elements and significant platform enhancements for powering microtransactions across their social, web and in-game channels. SOE and Live Gamer will work closely over the next quarter to seamlessly augment and upgrade SOE's existing proprietary infrastructure. This collaboration will enable a unified cross-platform e-wallet and item merchandising experience within SOE's traditional client-side PC online game business. Games to take advantage of the Live Gamer platform will include PoxNora®, Free Realms™, EverQuest® and EverQuest®II, as well as future titles.

Live Gamer's advanced Elements microtransaction platform improves publishers' ability to drive improved conversion rates, average revenue per user and retention through new tools such as an upgraded enterprise storefront, retail merchandising capabilities, advanced item offers and new analytics features for payment gateway optimization. Live Gamer's Elements is ideal for browser-based games, social networking platforms, social applications and client-side MMOs and can be configured easily for different types of integration.


--  SaaS or on-premise installation: Leverage Live Gamer's world-class
    hosting or run the platform inside publisher's own data center
--  Support for the global economy:  Dynamic currency conversion and full
    support for localization
--  Enhanced user management: Per user e-wallet policies including overdraft
    or maximum balances, the industry's most advanced velocity limiting, full
    parental controls around spending limits, gifting policies
--  Robust API support for integration into existing and 3rd party platforms,
    products, and applications:  RSS-like data feed to build alerts, reports
    and actions around certain in-game economic activity
--  Batch programming: Improves complex business logic to be performed at
    high speeds
--  Enhanced storefront: Web-storefront supports both OpenSocial
    integration and Facebook connect
--  New reports build on industry leading analytics: Over 130 reports
    available including new reports showing revenue performance per payment
--  Advanced tools to manage complex product configurations such as combined
    physical/virtual bundles, subscriptions plus virtual currency bundles and
--  Recommendations and Promotions: Advanced merchandising such as
    upgraded recommendation engine and flexible discounting functionality
--  Advanced merchandising and discounting functionality


"The microtransaction industry has become increasingly specialized, and Live Gamer has helped us with advanced functionality that allows us to continually stay ahead of the curve in ecommerce," said John Smedley, president, Sony Online Entertainment. "We chose Live Gamer to power our payments, merchandising and primary-secondary market solutions based on innovative technology, recognized track record in the market and an advanced, holistic approach."

"SOE practically invented the subscription-based billing model for online games," said Andrew Schneider, president and Co-Founder, Live Gamer. "With Live Gamer's one-stop shop for total commerce solutions, they'll be able to integrate advanced commerce functionality and gain greater speed to market for its games. As publishers continue to build out increasingly robust in-game virtual item strategies, the need for a dedicated total commerce solution has become essential."

"Live Gamer has a long history of providing cutting-edge innovations that enable developers to succeed with virtual economy-based revenue models," said William Grosso, CTO and SVP of Product for Live Gamer. "Our relationship with SOE is incredibly exciting and is additional validation that our tool chain supports anyone, from the smallest developer to the largest publisher."

About Live Gamer

Live Gamer is the global leader of total commerce solutions for micro-transaction-based businesses. Spanning online games, virtual worlds, and social networks, Live Gamer provides an advanced offering that goes beyond monetization to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, primary and secondary market management, fraud and security solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including Acclaim, Funcom, NHN USA, Quepasa, MEG Toys and Sony Online Entertainment, supporting over 65 million users in 23 countries.

Founded in 2007, the company is backed by $26 million in venture funding from Charles River Ventures, FirstMark Capital, Kodiak Venture Partners, Rustic Canyon Partners, Triple Point Capital and Venrock. Live Gamer is headquartered in New York with offices in Los Angeles and Palo Alto, CA and Seoul, Korea. For more information, visit or connect with us on Twitter (@livegamer), Facebook or MySpace.

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games which have entertained millions of players around the globe. SOE creates and delivers compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchise EverQuest®, its successful online trading card game Legends of Norrath®, as well as the recent kids' phenomenon Free Realms™, SOE continues to raise the bar for online gaming and players worldwide. Headquartered in San Diego, with additional studios in Austin, Seattle, Denver, Tucson, and Taiwan, SOE has a slate of engaging, high-quality games currently in development across new genres for all platforms and audiences.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks and Free Realms and Legends of Norrath are trademarks of Sony Online Entertainment LLC.

All other trademarks and trade names are properties of their respective owners.

© 2009 Live Gamer, Inc. All Rights Reserved. LIVE GAMER and the Live Gamer logo are registered or unregistered trademarks of Live Gamer, Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.

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