SOURCE: Business Review India

Business Review India

May 10, 2011 19:40 ET

Sony Unveils Concept Store in the City of Angels With Business Review India

MUMBAI, INDIA--(Marketwire - May 10, 2011) - With an aim of providing customers an interactive and fun shopping experience, Sony unveiled its concept store in Los Angeles

Los Angeles is famous for its celebrity homes, movie studios and walk of fame, but now the city can add one more fun tour bus trivia item to its list. This new LA store has been making news on the Internet for quite some time now.

This Sony store is a completely different experience from any other in-store as it boasts of a new concept. Speaking about the same, a Sony executive claimed that it will be significant in building a blueprint for future Sony stores across the world. Sony Electronics executive vice president of sales operations Mike Fasulo hosted the press conference and shared what is new in design and experience for Sony customers.

Sony, which had previously branded its chain of stores and e-commerce site Sony Style, has dropped 'Style' and re-branded itself just as Sony. This new store in Los Angeles is a very bright one with widely spaced areas instead of the dark interiors when compared to other locations; it looks very Apple-esque.

Read the full article, here.

About Business Review India
Business Review India is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout India. Business Review India is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review India is headquartered in Mumbai, India. For more information, contact 91-22-42267818 or visit http://www.businessreviewindia.in

Contact Information

  • Press Contact
    Nargis Namazi
    Business Review India
    Telephone: 91 22-42267818
    Email: n.namazi@whitedm.com