SOURCE: Business Review India

Business Review India

May 10, 2011 19:40 ET

Sony Unveils Concept Store in the City of Angels With Business Review India

MUMBAI, INDIA--(Marketwire - May 10, 2011) - With an aim of providing customers an interactive and fun shopping experience, Sony unveiled its concept store in Los Angeles

Los Angeles is famous for its celebrity homes, movie studios and walk of fame, but now the city can add one more fun tour bus trivia item to its list. This new LA store has been making news on the Internet for quite some time now.

This Sony store is a completely different experience from any other in-store as it boasts of a new concept. Speaking about the same, a Sony executive claimed that it will be significant in building a blueprint for future Sony stores across the world. Sony Electronics executive vice president of sales operations Mike Fasulo hosted the press conference and shared what is new in design and experience for Sony customers.

Sony, which had previously branded its chain of stores and e-commerce site Sony Style, has dropped 'Style' and re-branded itself just as Sony. This new store in Los Angeles is a very bright one with widely spaced areas instead of the dark interiors when compared to other locations; it looks very Apple-esque.

Read the full article, here.

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