SOURCE: SOPHIA Search

Sophia Search

April 08, 2013 09:00 ET

Sophia for Advertising Launches at Ad:Tech San Francisco 2013

Company to Showcase Sophia for Advertising Solution to Demonstrate How Advertisers Can Achieve Increased Campaign Profitability

SAN FRANCISCO, CA--(Marketwired - Apr 8, 2013) -  AD:Tech Conference -- Sophia Search, the innovation leader in semantic content analysis, today announced that it will be showcasing its Sophia for Advertising solution that delivers improved ad campaign profitability during Ad:Tech San Francisco, April 9th-10th at Moscone Center West at booth #2345.

"We've been using Sophia for Advertising since its early days, and we're very pleased with the results," said Rich Stalzer, CEO of Motricity. "Sophia has helped our Voltari offering deliver better Mobile Advertising results to our customers, while delivering ad campaigns that learn and improve over time."

"Today's advertisers are seeking new ways to optimize campaign performance and profitability," said David Patterson, CEO, Sophia. "During Ad:Tech, Sophia will be sharing our innovative solution designed to increase campaign profitability, achieve faster time-to-revenue through improved ad placement and deliver dramatic improvements on ad click through rates by improving the contextual relevancy of ads to the web page content."

During Ad:Tech, Sophia will be performing exclusive first time demonstrations of its revolutionary new Sophia for Advertising solution for ad optimization. Key features include:

  • Increased revenue through improved ad placement
  • A 3X click through rate increase by improving the contextual relevancy of ads to web page content*
  • Complete anonymity for customers with no cookies
  • More rapid campaign profitability by matching ads to optimal content channels

Sophia will also be hosting an exclusive event during Ad:Tech at the Thirsty Bear Brewing Company, April 9th between 7 p.m. and 10 p.m. To register, please visit: http://bit.ly/SophiaEvents

Sophia's products are unique in providing understanding and context from web content. Sophia's solutions are used in some of the world's largest advertising and publishing houses to automatically understand the meaning of content users are consuming and to intelligently leverage this insight to deliver the information and services they need. Advertisers can achieve up to three times higher click through rates by providing more relevant ad content without using cookies. For more information on Sophia's technology, see: http://sophiasearch.com/technology.

Pricing and Availability

Sophia for Advertising is available today. Sophia for Advertising's pricing model includes both traditional enterprise licensing as well as a subscription option. Specific pricing information is available on request.

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About Sophia
Established in 2007, Sophia is the innovation leader in semantic content analysis. Sophia specializes in automatically extracting precise meaning from content to intuitively understand what it is about without the need for training or human guidance. Sophia is headquartered in San Jose, Calif. with offices in Belfast, N. Ireland and St. Petersburg, Russia. For more information, please visit: http://www.sophiasearch.com.

* individual results may vary.

Contact Information

  • Media Contact:
    Sabrina Sanchez
    The Ventana Group
    (925) 785-3014
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