Multiple Sclerosis Society of Canada

Multiple Sclerosis Society of Canada

May 01, 2008 05:00 ET

Sophie Thibault, Spokesperson for Multiple Sclerosis Awareness Month, in May

MONTREAL, QUEBEC--(Marketwire - May 1, 2008) - During the Mother's Day weekend, the Multiple Sclerosis Society of Canada will launch the 32nd edition of the MS Carnation Campaign. This event, which will take place from May 8 to 11, 2008, is associated with MS Awareness Month, for which Sophie Thibault, anchorperson at TVA 22 heures, has agreed to be spokesperson for the fourth year.

Sophie Thibault has been working with the Multiple Sclerosis Society of Canada for six years now, with the goal of making Quebecers more aware of the effects of MS and the activities of the Quebec Division. Ms. Thibault, who is well aware of the devastating effects of this disease because her mother has had it for over 50 years, invites people to take the opportunity during the month of May to think of everyone who has MS and make a donation or buy a carnation for the campaign.

The MS Carnation Campaign, a nationwide event, was launched in 1976; thus, it is the MS Society's oldest fundraising activity. Throughout Canada, during the three days preceding Mother's Day, thousands of volunteers offer real carnations, the flowers associated with this holiday, to the public in exchange for a donation to the MS Society. Last year, this fundraising campaign raised $500,000 in Quebec. This year, the provincial goal is to raise $520,000 to help people with this disease and their families. The carnation is now a symbol of help for people living with multiple sclerosis.

Three times as many women as men have MS, so Mother's Day is an appropriate time to hold the MS Carnation Campaign. During the event, buy a carnation, the symbol of hope for the 13,000 to 18,000 Quebecers with multiple sclerosis, and help us to stop MS. This neurological disease mainly strikes people between the ages of 15 and 40, at exactly the time when they may be thinking of having a family or launching a career. Every day, three Canadians learn that they have MS, and every year, close to 50 children are diagnosed with the disease.

For more information, visit www.mssociety.ca/qc or call 1-800-268-7582.

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