Sora Capital Corp.
CNSX : SOR

Sora Capital Corp.

November 27, 2014 07:00 ET

Sora Capital Corp. Investee Company RosterBot Inc. Ramps Up Marketing Efforts

Sora Capital Investee Company RosterBot Inc. Has Launched a Radio Campaign on Sportsnet 590 The Fan in Southern Ontario

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 27, 2014) - Paul Reinhart, President and CEO of Sora Capital Corp. (CSE:SOR) ("Sora" or "the Company"), reports investee company RosterBot Inc. has initiated the next component of their fall marketing campaign that includes radio advertisements to air on Sportsnet 590 The Fan which bills itself as "the unanimous radio home to Toronto sports fans".

This campaign follows the successful campaign launched earlier this fall on The Sports Network's newest affiliates TSN Radio 1040 and TSN Radio 1410 (formerly TEAM 1040 and TEAM 1410 respectively), the sports radio leaders in Western Canada.

The campaign is voiced by Sportsnet's Darren Millard, himself a recreational ice hockey goaltender. The program will run in conjunction with additional online and offline marketing activities and is expected to drive vastly increased brand awareness throughout the listening base on both radio and internet.

Sportsnet 590 The Fan is home to live broadcasts of Toronto Blue Jays baseball, Toronto Raptors basketball, Toronto Maple Leafs hockey, Toronto FC soccer, and Buffalo Bills football and holds a virtual lock on the sports radio market in the Golden Horseshoe region of Ontario broadcasting to a market of over 5,000,000 listeners.

Paul Reinhart comments, "As an adult recreational hockey player I have personally experienced the benefits of RosterBot and using marketing programs, such as sports radio, to spread the message is proving successful. Adult recreational athletes tune into sports radio!"

"When combined with recent multiple airings of CBC's Dragons' Den (next airing November 30, 8:00 pm local time) as well as other marketing targeting the Ontario region," says RosterBot founder and CEO Ian Bell. "We have seen significant growth in user activity and awareness from within the GTA and other areas of the province."

RosterBot recently released their completely revamped iPhone app which features an all-new streamlined design, and full team management capabilities on the handset - unique among competitors.

RosterBot is continuing to strengthen their service through enhanced features, such as team fee payments and drink assignments, making RosterBot the leader in the industry.

About RosterBot Inc.

RosterBot is the internet's leading free sports team management service, and currently helps teams of all ages to "Take The Work Out of Play" in over 60 countries and more than 350 different types of sports and activities worldwide. RosterBot offers the most comprehensive suite of team scheduling, bookkeeping, and collaboration tools available on mobile devices via the iTunes or Google Play stores and on the web at rosterbot.com.

About Sora Capital Corp.

Based in Vancouver, BC, the Company (http://soracapital.ca) has made strategic investments in two technology companies, HelpHub Services Inc. (https://helphub.me) and RosterBot Inc. (https://rosterbot.com).

Both companies are in the Software as a Service (SaaS) segment of the industry.

The Company trades publicly on the Canadian Stock Exchange under the symbol CSE:SOR.

Sora Capital Corp. has taken every precaution to provide the most accurate information possible. However it is provided without warranty or claim of reliability. It is accepted by the reader on the condition that errors or omissions shall not be made the basis for any claim, demand or cause for action. The information and data were obtained from third party sources believed to be reliable, but we do not guarantee its accuracy. It is the responsibility of the reader to perform proper due diligence before acting upon any of the information provided.

The Canadian Stock Exchange has neither approved nor disapproved this news release.

Contact Information

  • Media/PR Contact:
    Terri Anne Welyki
    Sora Capital Corp.
    778 238 2333
    info(@)soracapital.ca

    Investor Inquiries:
    Etienne Moshewich
    Transcend Resource Group
    604 681 0084
    etienne(@)transcendresourcegroup.com