SOURCE: Soul and Vibe Interactive Inc.

Soul and Vibe Interactive Inc.

November 24, 2015 08:00 ET

Soul and Vibe Announces Cross-Promotion With TOMY International for Its Series of "Johnny Tractor and Friends" Interactive Storybooks

John Deere-Branded E-Books Cross-Promoted "In-Pack" With John Deere Toys

MINNEAPOLIS, MN--(Marketwired - Nov 24, 2015) - Soul and Vibe Interactive Inc. (OTCQB: SOUL), or the "Company," a publisher of games, music, and interactive books for digital devices, today announced its John Deere-branded "Johnny Tractor and Friends" interactive storybook series will be cross-promoted with TOMY International ("TOMY") toys that are also based on the "Johnny Tractor and Friends" intellectual property ("IP.")

Starting in December 2015 and continuing through 2016, TOMY's line of John Deere-branded "Johnny Tractor and Friends" toys will feature, within the packaging, a two-sided pack-in poster. Soul and Vibe's "Johnny Tractor and Friends" series of interactive storybooks is highlighted on one side of the poster, and a robust selection from TOMY's diverse line of "Johnny Tractor and Friends" toys is highlighted on the other. In addition, each of the Company's "Johnny Tractor and Friends" interactive storybooks cross-promotes TOMY's toys via a color full-screen image that appears at the end of each e-book.

"We are very happy to announce we are working with TOMY International on a Johnny Tractor and Friends cross-promotion between Soul and Vibe's series of interactive storybooks and TOMY's line of toys," said Peter Anthony Chiodo ("Tony"), Soul and Vibe's CEO and President. "The licensing leadership at Deere & Company introduced us to TOMY. Thanks to that introduction, we have been able to work with a very talented team within the toy industry and start to develop a relationship that, we believe, will positively impact both of our companies. As I have stated in the past, the John Deere brand strongly appeals to every age group across the world. Whether it is for the instantly recognizable equipment, high play-value toys from TOMY, engaging children's books, or popular apparel, John Deere is an ideal licensed-brand partner for a content publisher like Soul and Vibe."

On August 31st, 2015, the Company announced Soul and Vibe Books, a publishing label for interactive books based on licensed-brands and proprietary Soul and Vibe IP. The label's first interactive storybook, Johnny Tractor and Friends: County Fair, was released on the App Store (for iPhone, iPad, and iPod Touch) on September 2nd and on Google Play and Amazon (for Android and Kindle devices) on October 8th. The second product in the Johnny Tractor and Friends interactive book series will be formally announced shortly; additional products in the line will be launched, one per quarter, through the 2nd Quarter of 2016. TOMY's line of "Johnny Tractor and Friends" toys are available at Target, Walmart, Toys"R"Us, Amazon, and many other fine retail and online merchants.

For more information on Soul and Vibe's Johnny Tractor and Friends: County Fair interactive storybook, and to view its official teaser trailer, please visit the official Johnny Tractor and Friends: County Fair Facebook page. Please visit the official Soul and Vibe Books Facebook page for additional information about the e-book publishing label, and its forthcoming releases.

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About Soul and Vibe Interactive Inc.
Soul and Vibe Interactive Inc. (also Soul & Vibe Interactive Inc. on is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a market projected to grow to $82 billion by year-end 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has license agreements with General Mills and Deere & Company, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony, and the Nintendo 3DS™ system and the Wii U™ system from Nintendo. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences.


About TOMY International
TOMY International ( is a leading global designer, producer and marketer of innovative, high-quality toys sold to children and adults under the TOMY®, Ertl®, and Battroborg™ brands as well as products for parents, infants and toddlers under The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Inside Out, The Good Dinosaur, Miles from Tomorrowland, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this press release, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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