SOURCE: Soundbridge

September 18, 2008 02:00 ET

Soundbridge Acquires Insight Learning, Expands Presence in China

LONDON--(Marketwire - September 18, 2008) - Soundbridge Ltd (former LES5ONS Holding Ltd), the owner of Fifty Lessons (, the world's leading library of multimedia management content, today announced the acquisition of Insight Learning Media, ltd ("Insight"). Based in China, Insight ( provides content, training, and consulting services to help Chinese and China-based international companies strengthen their management and communications capabilities.

The acquisition gives Soundbridge a critical direct sales presence in China's exploding business learning market and a seasoned team for developing and bringing new learning products to market worldwide.

Insight licenses and produces content that it uses to build learning programs that are sold to Corporations and Academic institutions across China.

As the licensee of Fifty Lessons for China for almost a year, Insight has already built and begun marketing a series of products based on the Fifty Lessons content. Insight has fully translated the Fifty Lessons library and supplemented it with a series of locally produced "lessons" featuring prominent Chinese business leaders.

Insight also has an exclusive partnership with the Tsinghua University School of Economics and Management, China's leading business school, to produce and distribute multimedia content about China's leading enterprises.

"We are extremely excited to announce today's acquisition of Insight Learning," said Adam Sodowick, CEO of Soundbridge. "China is one of the most important markets in the world for business learning products and services. Insight's deep experience with the market and world-class sales team give us the foothold we need to truly scale and maximize our potential in China and across the region."

"We are very happy to have joined the Soundbridge group of companies," said Matthew Burr, CEO of Insight Learning. "China's emergence as a critical pillar of the global economy reinforces the urgent need for companies that can act as a bridge between business leaders in China and the West. Our long experience in China combined with Soundbridge's global presence gives us a unique capability to fulfill that need."

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