SOURCE: SOURCE, Inc.

October 09, 2006 20:46 ET

SOURCE and Rubicon Interactive Sign Agreement

NEWHALL, CA -- (MARKET WIRE) -- October 9, 2006 -- SOURCE, Inc. announced today that it has signed a patent sublicense and marketing agreement with Rubicon Interactive, Inc., a Washington-based, Internet company that promotes local businesses, while raising money for the community.

President and CEO of Rubicon Interactive, Bob Sarkie, stated, "A strategic relationship with SOURCE helps us achieve our over-all objectives while providing additional value to our members by participating in the SCORE LoyaltyShare Network (Network)." Mr. Sarkie is a former senior executive with Cendant Corp., a multi-billion dollar Fortune 500 company primarily within the real estate and travel sectors. In his last position with Cendant, he was the Corporate Executive Vice President responsible for five companies and over 4000 employees. Prior to his position as Corporate EVP at Cendant, he was President of Entertainment Publications, one of the leading promotional fundraising companies in the nation. During his four-year tenure there, the company grew from $120 million in revenues to over $185 million.

At the same time, SOURCE has endeavored to build and expand its technology, intellectual properties and strategic relationships in order to develop and unite loyalty-related businesses into its reciprocal Network and LoyaltyShare Industry. Following the execution of the agreement, founder and CEO of SOURCE, Richard G. Stewart, Jr., said, "We are excited about working with Rubicon and having Mr. Sarkie on our Board of Advisors because of the wealth of experience and respect he holds in this industry."

About SOURCE, Inc.

SOURCE, Inc., a Southern California company, is an owner of intellectual properties in the loyalty marketplace. SOURCE has built a reciprocal, loyalty platform and infrastructure and is currently uniting competing "Loyalty Providers" into a cooperative network in order to grow their businesses and increase their profitability using a "coopetition" business model. Loyalty Providers are companies that offer loyalty-related products, programs, technologies and services to their members and merchant affiliates. SOURCE is enrolling the best of these Loyalty Providers into its SCORE LoyaltyShare Network ("Network") and Clearinghouse. SOURCE has adopted this mutually beneficial, business model to establish the new LoyaltyShare Industry™. Using coopetition through the Network, Loyalty Providers are now able to offer the latest technologies, benefits, rewards and proprietary program models to their members and merchant affiliates. For example, SOURCE offers its Loyalty Providers the first-of-its-kind, non-financial LoyaltyShare Card™. This proprietary card tracks loyalty transactions for both members and merchants. It can be private-branded and is able to track a member's purchases regardless of the form of payment they use (whether cash, check or any debit or credit card) across existing bankcard networks. Moreover, it provides loyalty tracking on just about any type of merchant rewards program and helps generate various levels of Customer Relationship Management ("CRM") for the merchant. For more information, visit www.sourceinc.tv or call Liana Stewart at 661-286-4334.

About Rubicon Interactive, Inc.

Rubicon is an interactive-based business that promotes local businesses while at the same raising money for the community. Their first program is PACE-Parents and the Community for Education. With PACE, parents save on countless goods and services, schools raise much-needed funds and local businesses attract new customers and build loyalty. It is one of the most innovative and cost effective loyalty programs in the industry, today.

Rubicon Interactive, Inc. is located in Bellevue, Washington. For more information contact Heidi Campbell at 425-452-5706.

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