SOURCE: Source Direct Holdings, Inc.

November 29, 2006 13:13 ET

Source Direct Holdings, Inc. Appoints New Board Member

IDAHO FALLS, ID -- (MARKET WIRE) -- November 29, 2006 -- Source Direct Holdings, Inc. (OTCBB: SDRT) -- Source Direct President and CEO Deren Smith is pleased to announce the addition of Timothy Hooten to the company's Board of Directors.

Timothy Hooten has been a staunch supporter of Source Direct since its beginning and is also a major shareholder.

In addition to his commitment as an educator since 1977, he has served as the president of the South Dakota Limousin Cattle Association, Livestock Chairperson to the Sioux Empire Fair and as a Director of a Farm Business Management Program. Mr. Hooten holds a Bachelor of Science Degree from South Dakota State University.

Mr. Hooten stated, "I am honored for the opportunity to serve on the Board of Directors. I look forward to assisting current management's commitment to building a strong corporate foundation from which we can further grow the company and equity value for our fellow shareholders."

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, and industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works on the Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

Contact Information

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