SOURCE: Source Direct Holdings, Inc.

November 10, 2006 12:15 ET

Source Direct Launches Simply WoW® Auto Care Kit to 100,000+ Industry Leaders at the 40th Anniversary SEMA Show

The World's Premier Automotive Specialty Products Trade Event in Las Vegas

IDAHO FALLS, ID -- (MARKET WIRE) -- November 10, 2006 -- Source Direct Holdings, Inc. (OTCBB: SDRT) chose the most high-profile SEMA Show held to date -- the 40th Anniversary Show -- to launch its eagerly anticipated Simply WoW® Automotive Kit, a powerful new organic cleaning kit designed for quick shines, spot cleaning and odor removal for the specific "on the go" needs of the automotive enthusiast. Drawing verified industry professionals and media from over 100 countries, the SEMA Show ( attracts more than 100,000 industry leaders in the $34 billion automotive accessories industry. More than 50,000 buyers attended the 2005 show and expectations for the 2006 exceeded this number. The host for the event, the Specialty Equipment Market Association (, represents 6,817 member-companies. The Las Vegas Convention Center housed two million square feet of exhibits including more than 1,400 never-before-seen parts, tools and components, educational seminars including the 2006 SEMA Education Week, product demonstrations, special events, networking opportunities and celebrities (everyone from Jay Leno to Mario and Michael Andretti attend the SEMA Show!).

The growing Source Direct automotive organic cleaning product line currently features Simply WoW® Cleaner/Degreaser, Simply WoW® Odor Annihilator®, and Simply WoW® Tuff Buff™. The Simply WoW Auto Care Kit was received with much enthusiasm as more than 500 qualified leads were obtained.

"We feel that the Simply WoW® Auto Care Kit is an industry first, that the consumer will want to have with them in their car. It is a very powerful sampling program for our Simply WoW® Cleaning line," stated Deren Smith, President and CEO of Source Direct.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private- label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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