SOURCE: Source Direct Holdings, Inc.

March 06, 2006 11:12 ET

Source Direct Successfully Expands Into Canadian Market

IDAHO FALLS, ID -- (MARKET WIRE) -- March 6, 2006 -- Source Direct Holdings, Inc. (OTC BB: SDRT) is pleased to announce it has successfully expanded into the thriving Canadian market, with a new Canadian agent and confirmed orders shipping March 9, 2006, to "Canada's original discount store." Army & Navy Department Stores Ltd. (www.armyandnavy.ca) operates stores in Downtown Vancouver, BC; New Westminster, BC; Langley, BC; Calgary, Alberta; and Edmonton's historic Strathcona District, as well as a new 60,000 sq. ft. store in Edmonton's popular Londonderry Mall, both in Alberta.

Source Direct's flagship products, Simply WoW® organic cleaner, Simply WoW® Odor Annihilator, and the hugely popular Stain Pen® will all be included in the Army & Navy launch.

Successful penetration of the Canadian market comes after the signing of Bridgeworks Marketing & Sales, Inc. (www.bridgeworksmsi.ca) as the company's exclusive Canadian agent. With over 15 years of industry experience in marketing and selling to a variety of retailers, wholesalers and industrial accounts across Canada, Bridgeworks delivers a proven track record to the Source Direct team. As a national company, Bridgeworks provides Source Direct with instant coast-to-coast access to the diverse Canadian market.

"We are thrilled with the rapid success of our new Canadian agents. Their professional, aggressive approach to market expansion is a perfect match with the dynamic efforts and huge distribution growth in our own U.S. markets. We see Army & Navy as an ideal launching pad for our flagship products and are preparing for the increasing demands that await us with Canadian retailers," stated Deren Smith, CEO and President of Source Direct.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works On The Spot®" are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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