SOURCE: SourceKnowledge


July 05, 2016 09:23 ET

SourceKnowledge Introduces Native Ad Unit to Serve Video Ads on Non-Video Inventory, Benefitting Publishers and Advertisers

MONTREAL, QC--(Marketwired - Jul 5, 2016) - Performance advertising technology company SourceKnowledge today announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).

Native advertising is expected to rise to $21 billion by 2018, and it has incredible potential to drastically impact performance campaigns. Building on that promise, SourceKnowledge's native ad unit helps advertisers reach higher value audiences with a positive user experience. The advertiser simply inserts the ad unit code snippet into any article as they would embed a link YouTube. Once the code has been integrated on the publisher's site, SourceKnowledge can serve pre-roll style video ads within the content and without disrupting the publication's user experience.

"Our native ad unit was developed with consumers' need for unique and engaging experiences in mind as this increases conversion for advertisers and better monetization options for publishers," said SourceKnowledge president and co-founder Patrick Hopf. "Data driven advertisers know that the way their creatives are delivered determines their impact. We're committed to investing in advertising solutions that meet the create value for all parties -- advertisers, publishers and end users."

"As the programmatic video platform for publishers, we see firsthand the pressures content creators face to produce more video and grow revenue. Ad blocking has only accentuated the need to create seamless advertising experiences for users," said Manny Puentes, CTO of Altitude Digital. "That's why we believe outstream and native advertising are essential to any video strategy, and can benefit publishers and advertisers alike."

Designed with maximum performance in mind, SourceKnowledge's native ad unit benefits data driven marketers by providing a more effective alternative to in-banner video ad units. These units also allow for advertisers to get exclusive access to premium inventory only available to SourceKnowledge partners. It also leverages same expertise that has made SourceKnowledge a leader in performance advertising, and gives publishers more control by allowing them to choose how to monetize their content.

About SourceKnowledge
SourceKnowledge is a leading performance advertising technology company built for data driven marketers. Our full-stack marketing platform, Engage®, gives marketers the tools they need to identify, recapture, convert, and measure high value audiences across any device. We help brands, agencies, app publishers, ecommerce, and SaaS companies to acquire better customers. Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North America Technology Fast 500 in 2014 and 2015. Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world.

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