SOURCE: SourceMedia

SourceMedia

May 04, 2009 16:03 ET

SourceMedia's Accountants Media Group Increases Value Without Increasing Rates

Accounting Today Merges In Its Sibling Publications -- Accounting Technology and Practical Accountant -- to Better Serve the Needs of Its Readers and the Marketing Needs of Its Advertisers

NEW YORK, NY--(Marketwire - May 4, 2009) - SourceMedia, the leading media provider of B2B content for the global financial community, announced today that beginning with the July issue, Accounting Today will merge in its sibling publications -- Accounting Technology and Practical Accountant -- into a "super-publication" under the Accounting Today brand. The new book will contain the strongest and most distinct elements of Practical Accountant and Accounting Technology -- in order to serve over 60,000 readers (a doubling of its current circulation), while maintaining its current advertising rates.

"We thought it would best serve our readership to move forward with one 'super-publication' that features the best content from the three magazines," said Accounting Today Editor-in-Chief Bill Carlino. "Under one umbrella, we'll be stronger and more efficient, and be able to better tie in the magazine with our online portal, WebCPA.com."

Other changes will include a smaller trim size, and enhanced news and op-ed sections, as well as a stronger connection to WebCPA.com, a site now reaching 102,000 unique visitors per month. But much will remain the same; Accounting Today will continue to deliver premium content in its long-running departments such as financial planning, tax, assurance and its recently added crisis center section.

On the expanded coverage, Jim Callan, Group Publisher of the Accountants Media Group, noted, "The changes for Accounting Today could not have come at a more appropriate time." Says Callan, "While Accounting Today was already the premier news vehicle in the accounting profession, we wanted to improve and expand our content and build a stronger community." He went on to say, "The accounting profession is rapidly evolving every day. Together, the changes will enable us to give our audience as well as advertisers a more streamlined and comprehensive experience."

Empowered by the strongest facets of our editorial portfolio, Accounting Today takes an inarguable position as the leading content provider for the accounting profession.

The new Accounting Today launches July 20, 2009. For more information, please contact Bill Carlino at willliam.carlino@sourcemedia.com.

About Accounting Today and SourceMedia, Inc.

SourceMedia's Accounting Today has served as the premier news vehicle for the nation's tax and accounting community since 1987. Regular coverage includes news and features surrounding tax-law changes, regulatory and legislative updates, technology, financial planning, practice management, mergers & acquisitions and international developments. Accounting Today's readership encompasses one of the widest demographics of any publication in the field, from firms with multi-professionals, to national firms and ultimately, to the Big Four. The newspaper is part of The Accountants Media Group, publishers of CPA Wealth Provider, and online portal WebCPA.com.

SourceMedia, an Investcorp company, provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences. www.sourcemedia.com

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