SOURCE: Vodafone mHealth Solutions

Vodafone mHealth Solutions

November 07, 2011 09:53 ET

South Africa: Health Publication Released by Vodafone mHealth Solutions

CAPE TOWN, SOUTH AFRICA--(Marketwire - Nov 7, 2011) - Vodafone mHealth Solutions, a global team working with mobile communications for healthcare, recently released a guide which delivers insights into the acceptance of new mobile health services in the developed world. With input from a series of industry specialists, the new Insights Guide focuses on one of the fundamental barriers to the adoption of mHealth: human behaviour.

The mobile healthcare guide covers four key areas: An overview of mHealth opportunity; Evaluating behaviour to marketed mHealth services; Adopting technology: understanding the challenges for healthcare professionals, and Understanding health psychology and the science of behaviour.

"Our aim is to provide some evidence-based stimulus that will encourage all those working in the different areas of healthcare to consider the innovation opportunities that are now available to them," said Axel Nemetz, Head of Vodafone mHealth Solutions. "We believe that real progress can only be initiated when all stakeholders look beyond traditional horizons and share ideas that challenge the status quo so that together we can identify new ways of addressing current issues."

The guide is part of the Vodafone Health Debate series, which is a continuing commitment to thought leadership in healthcare. The new Insights Guide is the first of a series of guides which examine some of the greatest barriers to the adoption of mHealth services. It is positioned to drive the Health Debate forward through fresh perspectives and insights into topical and pivotal themes in the emerging market for mobile health.

To obtain a copy of the Insights Guide, visit

Also, to join in the debate, sign up to the new LinkedIn Group at

About Vodafone mHealth Solutions

Vodafone mHealth Solutions aims to improve healthcare outcomes and quality of life by giving patients and healthcare professionals increased flexibility and freedom, for example, by more effective remote monitoring of patients, the provision and exchange of health related information or improved stock management for pharmaceutical drugs.

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