SOURCE: Kraft

July 18, 2005 07:00 ET

South Beach Diet™ Snacking Made Easy

Kraft® Offers New, Delicious and Convenient Snacks to Help Dieters Stay on Track

NORTHFIELD, IL -- (MARKET WIRE) -- July 18, 2005 -- Whatever your snacking temptation, Kraft® has an option for you in their new line of snacks based on the smart nutrition principles of The South Beach Diet™. Whether it's salty or sweet, Kraft's three new snacks or simple dessert varieties are ideal "on-the-go" options for millions following The South Beach Diet.

The convenient single-portion pouches contain 100 calories or less per serving. The new snack line will be on store shelves this June, 2005.

"An important principle and integral part of The South Beach Diet is snacking," says Arthur Agatston, M.D., cardiologist and creator of The South Beach Diet. "Snacks are a necessary and important tool that will lead you down the road to success on the diet."

What's in the Bag?

Each South Beach Diet snack variety contains six individual pouches. Varieties include:

--  Oatmeal Chocolate Chip Cookies: Crunchy oatmeal cookies made with
    chunks of delicious real chocolate.
    
--  Peanut Butter Cookies: Crunchy cookies with all natural peanut butter
    and real peanut pieces.
    
--  Whole Wheat Crackers: Crispy bite-sized crackers provide a good source
    of whole grains.
    
South Beach Diet Product Line-Up

Earlier this year, Kraft Foods, North America's largest food company, expanded its alliance with The South Beach Diet and Dr. Agatston, by launching a new line of South Beach Diet products.

In addition to their new snack extensions, the wide variety of options include cereal, meal replacement bars, cereal bars, refrigerated sandwich wraps, frozen pizzas and frozen entrees. The new product line comes less than one year after Kraft began marketing many of its existing products that fit within the diet under a "South Beach Diet Recommended" banner.

The South Beach Diet

The South Beach Diet is a weight-loss plan that encourages people to eat a variety of foods, such as lean sources of protein, reduced fat cheeses and dairy products, whole grains, fruits and vegetables, and right fats like olive and canola oil.

A recent study* found that overweight and obese adults who followed the principles of The South Beach Diet lost more weight and body fat compared to dieters who adopted a low-fat, portion-controlled plan.

"My goal is to help change the way America eats, and these great-tasting, nutrient-rich products from Kraft are convenient, making it easier for people to follow The South Beach Diet -- whether for a healthy lifestyle or weight loss," he adds.

For some time, Kraft has been a leader in products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft's product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.

*Source: Maki KC, Rains TM, Kaden VN, Quinn J, Davidson MH. A randomized, controlled clinical trial to evaluate the efficacy of a modified carbohydrate diet for reducing body weight and fat in overweight and obese men and women. Experimental Biology 2005. This study was funded by Kraft Foods.

About Kraft

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Yuban and Maxwell House coffees, Planters nuts, Triscuit Reduced Fat crackers, Philadelphia cream cheese, Oscar Mayer meats and Post cereals in more than 150 countries. For more information, visit kraft.com.

About The South Beach Diet

The South Beach Diet by Dr. Arthur Agatston was first published by Rodale Inc. in April of 2003 and has been on the New York Times best seller list for more than 96 consecutive weeks to date, with more than 8.5 million copies in print. It was #1 on the New York Times Bestseller list for 38 weeks. A companion guide, The South Beach Diet Good Fats/ Good Carbs Guide, was published by Rodale in January 2003 and now has more than 3.8 million copies in print, spending 18 weeks at #1 on the Publishers Weekly best seller list. Dr. Agatston's latest book, The South Beach Diet Cookbook, with a 1.5 million copy first printing, was the largest launch for a cookbook in publishing history. On April 19th, St. Martin's Press published The South Beach Diet simultaneously in mass market and trade paperback editions, with more a than 2 million copy lay down and Rodale shipped more than one million copies of the newly revised The South Beach Diet Good Fats/Good Carbs Guide with expanded new nutritional information. Additionally, Rodale has released The South Beach Diet and The South Beach Diet Cookbook in Spanish language editions for the U.S. market. La Dieta South Beach and El Recitario de La Dieta South Beach are now both available in paperback. For more information, visit southbeachdiet.com.

Editors Note: High res images available upon request.

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