SOURCE: GeniusRocket

December 17, 2008 09:00 ET

South By Southwest Enlists the Talents of the GeniusRocket Community for Video Content

Trendsetters in Creative Content Turn to Crowdsourcing to Promote SXSW 2009

BETHESDA, MD--(Marketwire - December 17, 2008) - GeniusRocket, a leading social network of creative talent, today announced that South By Southwest (SXSW) Conference and Festival, an annual convergence of music, film and interactive technologies in Austin, TX, is turning to crowdsourcing to develop fresh content to promote the show.

SXSW has challenged the GeniusRocket community to create a :30 to 2 minute video to demonstrate that SXSW is the premier event to experience all that is digital convergence in music, film and interactive technology and content. Details can be found at

"As authorities in new technology and ideas in entertainment, the marketers at SXSW understand the huge potential and amazing upside to crowdsourcing creative content," said Mark Walsh, CEO of GeniusRocket. "GeniusRocket is the link to amazing talent and innovative thinking."

The South By Southwest Conference and Festival is held every year in March and includes a music and media conference with more than 1,800 musical acts of all genres from around the globe, a film conference and festival to explore all aspects of the art and business of independent film making; and an interactive technologies festival, celebrating the creativity and passion behind the coolest new media technologies.

SXSW joins companies and organizations of all types and sizes that are expanding their creative resources with fresh perspectives and unique ideas from the GeniusRocket community. As part of the GeniusRocket community, thousands of highly skilled artists are building their portfolio and earning real cash for their quality work. Selected videos for SXSW will draw awards of up to $4,000.

About GeniusRocket

GeniusRocket connects experienced creative talent with companies seeking new marketing and advertising content. The GeniusRocket community features more than 6,000 videographers, graphic designers, copywriters and other creative artists from 83 countries. GeniusRocket's growing list of regional and national clients includes Heinz, Pepsi, Nutrisystems, Mervis Diamond Importers and Hook and Ladder Brewery. For more information, visit

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