HONG KONG, CHINA--(Marketwired - May 21, 2014) - The South China Morning Post (HKSE: 583) today announced it had acquired multiple premium outdoor media sites in Hong Kong, and is actively working to acquire more sites to expand its thriving outdoor media unit to provide an even broader advertising portfolio for its advertiser base.
Formed in the second half of 2013, as an integral part of the SCMP Group's media portfolio, SCMP Outdoor Media Limited has managed one of Hong Kong 's most in-demand and visible outdoor billboards, namely "One Leighton Road", which has enjoyed the patronage of upper echelon advertisers such as Cartier, Chanel, Louis Vuitton and Van Cleef & Arpels to name a few.
Building on SCMP's reputation among top tier advertisers for its ability to consistently reach an affluent audience, SCMP Outdoor Media was successfully awarded as the exclusive billboard agent for the Top Glory Tower prime site in Causeway Bay which captures Hong Kong's affluent Island east-west bound traffic, and a rebuilt and expanded Jumbo Court Car Park site overlooking the Aberdeen Marina Club and neighbouring one of Hong Kong's most exclusive South Side residential districts, also affectionately known as Billionaire's Row.
Significantly, SCMP Outdoor Media won the government tender to exclusively manage all media space in the restricted area of the Macau Ferry Terminal in Central. This important prime site acquisition gives SCMP total awareness domination for the terminal's daily footfall to and from Macau. As a testament of its effectiveness and prominence in advertisers' media planning, SCMP Outdoor Media secured Sands China as its inaugural advertiser who seized the opportunity to reach an important captive audience to market its breadth of branded and luxury hotels and resorts offerings.
"The outdoor media segment has enjoyed steady year-on-year growth over the past 5 years, and the introduction of this new business unit is consistent with our Group's growth strategy. Importantly, it is in line with our philosophy of only acquiring prime sites that complement our core base of elite advertising brands", noted Ms. Elsie Cheung, COO of SCMP Group.
"We expect our pace of prime site acquisition to continue, and are particularly pleased to have received the support of Sands China who have come on board as the inaugural advertiser of our latest transport network site, the Macau Ferry Terminal in Central", said Ms. Fiona Ching, Business Development Director responsible for the SCMP Outdoor Media business.
"With our prominent outdoor position at the Macau Ferry Terminal in Central, and when combined our full suite of print and digital advertising products such as the South China Morning Post, STYLE, and our latest acquisition -- the premium luxury magazine Destination Macau, we now provide the region's strongest Macau destination advertising solution for top tier brands looking to capture this thriving tourist hotspot both from a Chinese nationals and overseas visitors standpoint", stated Ms. Elsie Cheung.
SCMP's One Leighton Road site, one of Hong Kong's most visible and in-demand billboard
SCMP's Macau Ferry Terminal site delivers captive high footfall awareness
About SCMP Group Ltd and South China Morning Post
SCMP Group Limited (HKSE: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong's internationally recognised English language newspaper and has the city's most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 65 awards in 2013 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, Nanzao.com, Nanzaozhinan.com, STYLE, Destination Macau, The PEAK, HK Magazine, The List, Where Hong Kong, and Where Chinese.
Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoGirl!, CosmoBride, Harper's BAZAAR, Harper's BAZAAR Art, Harper's BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories in Hong Kong.