South China Morning Post Launches First Regional Serviced Apartment Directory Website


HONG KONG--(Marketwire - Jun 30, 2011) - South China Morning Post announced the launch of their new regional website for serviced apartments, At Your Service, at http://ays.scmp.com plus a new Hong Kong 2011 edition on June 29th.

The At Your Service directory was first launched online and in print in 2009. It was boosted with a China edition in 2010 and a new South East Asia edition in June this year.

The newly completed regional website covers key cities Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Singapore, Kuala Lumpur and Bangkok with a detailed listing featuring photographs, maps, list of facilities, pricing and other apartment contact information.

The At Your Service site and magazines reflect a dramatic growth in the serviced apartment industry over the past few years. Asia's heavy business and leisure traveller market have wised up to the benefits of hotel style accommodation with home-from-home facilities and extra space. Many companies are also opting for serviced apartments as a way to house their newly relocated expatriate employees.

"We are excited to be the first in the region to launch a website and print publications for this important business sector," said Ms. Sophia Yu, Director of Advertising & Marketing Services for South China Morning Post. "As our readership encompasses the lion's share of Hong Kong's more affluent travellers, it's important to cater to our readers with a useful, up-to-date and easily accessible information directory of alternative accommodation offerings in the cities they frequent most often."

South China Morning Post additionally partners with the Bangkok Post in Thailand for the distribution of At Your Service in Thailand. For information on how to advertise a listing, please contact advertising@scmp.com or call a representative at 2565 2435.

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Photo: SCMP's At Your Service, at www.ays.scmp.com -- the first regional website for serviced apartments http://portal.media-outreach.com/i/Download/186

About South China Morning Post
First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China, it won 60 journalistic excellence awards in 2010. The newspaper is supported with a Sunday edition, Sunday Morning Post, an online edition at www.scmp.com, and an iPad™ edition. For more information of South China Morning Post, please visit www.scmp.com.

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South China Morning Post
communications@scmp.com

SCMP's At Your Service, at www.ays.scmp.com -- the first regional website for serviced apartments.