SOURCE: Winning Brands Corporation

February 27, 2007 15:36 ET

South Dakota Launch of Winning Colours® Multi-Cleaner

Retailers Take Action to Safeguard the Environment

BARRIE, ON -- (MARKET WIRE) -- February 27, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) ( announces that a Rapid City, South Dakota retailing team became the first in the state to launch Winning Colours® Multi-Cleaner. With Benjamin Moore, Ralph Lauren, Pittsburgh Paints and Martin Senour brands under their management, Roger and Eva Frye know the industry and their customers' needs. Not only is performance important to them, but environmental safety as well. "Our blue skies are blue -- and our water quality is important too," says Roger Frye when explaining why he'd like South Dakota consumers to have access to the breakthrough environmental paint clean-up solution. "We care about our customers -- and they increasingly care about the environment," adds Eva Frye. Winning Colours® Multi-Cleaner is gaining a reputation in the paint & sundries sector for being particularly kind to skin and the environment.

The Frye's full service decorating center is not far from the famous historical site Mount Rushmore and is part of a wave of new account listings for Winning Colours® Multi-Cleaner across America in response to new distributor relationships. Winning Brands CEO Eric Lehner thanked the Fryes today for their local leadership. "Environmental action isn't just about talking," says Lehner, "'s about practical implementation. Old-fashioned solvents are used in millions of painting projects across the country every day. Let's start by giving those millions of consumers access to an earth friendly alternative immediately." Winning Brands Sales Manager Lorne Kelly pointed out that the Fryes have 25 years of experience at the front line of the paint & sundries sector, knowing a winner when they see one. "We are truly honoured that people of this calibre are launching Winning Colours® Multi-Cleaner," he said.

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in Canada using North American materials. Winning Brands' full product range includes a variety of environmentally responsible alternative cleaning solutions, including its non-toxic Solvent Free Solutions™ alternative to Perchlorethylene used in Dry Cleaning.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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