SOURCE: South Moon Under

South Moon Under

February 19, 2015 06:30 ET

South Moon Under Expands East Coast Territory With New Locations This Spring

East Coast Retailer to Open Stores in Shrewsbury and Princeton, New Jersey

BERLIN, MD--(Marketwired - February 19, 2015) - South Moon Under -- the East Coast's premier multi-brand shopping destination, known for a unique selection of men's and women's clothing will expand its presence this spring with two new brick and mortar locations opening in Shrewsbury and Princeton, New Jersey. This will be the 5th and 6th retail locations opened in the state of New Jersey in the last three years. Still privately owned, South Moon Under will now have 24 Mid-Atlantic locations, spanning from Connecticut to Virginia.

Always mindful of the impact their growth makes on the environment, each space is outfitted with the latest technology including LED lighting, recycled water bottle carpeting, recycled wood fixtures, and polished cement floors. Each location hosts a unique store front design, made from local recycled steel and barn wood.

South Moon Under will open in Shrewsbury, NJ at The Grove on Thursday, March 5th at 10 am, and the Princeton MarketFair Mall location will follow closely with an opening set for Thursday, April 16th at 10 am. South Moon Under will celebrate their first day in business at both locations by giving away a mystery gift card to their first 50 guests, valued anywhere from $5-$100! 

According to South Moon Under's Vice President of Sales, Gage Lester, "Our customers enjoy shopping in a high service environment where they can enjoy something new each and every day! We look forward to providing exceptional service and a one of a kind shopping experience to the Shrewsbury and Princeton communities." 

The Grove at Shrewsbury is located at 611 Route 35 in Shrewsbury, NJ and is home to Anthropologie, Free People, Blue Mercury, M.A.C., Lululemon Athletica, Pottery Barn among other national brands.

Marketfair Mall is located at 3535 US Highway 1 in Princeton, NJ and includes Anthropologie, Athleta, Eastern Mountain Sports, Gap, West Elm, Williams Sonoma and a dozen other retailers. 

About South Moon Under (

What began as a small surf shack in the summer of 1968 has since evolved into an upscale clothing retailer. Still privately owned, South Moon Under offers a well edited selection of men's and women's apparel, swimwear and accessories. Whether online or in any of the 23 east coast locations, customers experience the fun, comfortable, and high service environment instilled in the founding store over 40 years ago. By providing ever-evolving, carefully handpicked collections, South Moon Under is able to provide customers the opportunity to experience the excitement of confidently expressing their individual style. "Inspiring self-expression since 1968." South Moon Under is a multi-brand boutique: Free People, Citizens of Humanity, Dolce Vita, UGG, FRYE, House of Harlow, RVCA, Swell, JBrand, Eight Sixty, BB Dakota, Nixon, Anna Beck, Scotch and Soda, Project Social Tee. Follow us on Facebook, Instagram, Pinterest, and Twitter @southmoonunder.

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