SOURCE: Winning Brands Corporation

Winning Brands Corporation

May 08, 2014 08:57 ET

Southeast Asia Launch for Winning Brands' 1000+ Stain Remover

Winning Brands Adopts New Export Model to Address Opportunities in the Region

NEW YORK, NY--(Marketwired - May 8, 2014) - Winning Brands Corporation (OTC Pink: WNBD) (PINKSHEETS: WNBD) confirms that its 1000+ Stain Remover brand will begin test-marketing in Viet Nam starting in June. The project follows appointment of Kaloca Holdings as its exclusive business development partner for that country, effective immediately. A trial distribution arrangement has been entered into between the parties in order to implement a B2B business model designed for the sale of 1000+ Stain Remover in Viet Nam. The distribution arrangement with Kaloca envisions expansion to neighbouring markets in Southeast Asia if the Viet Nam test is successful. The Vietnamese launch packaging and supporting literature has been completed. The essence of the plan is to substitute a business-to-consumer sales model with a business-to-business sales model in order to tap into that region's millions of small businesses for whom the characteristics of 1000+ Stain Remover are ideal, and for whom the price point is a non-issue.

1000+ Stain Remover is a multi-purpose clean-up solution whose testing in international markets arises from the exceptional versatility of the product, delivering a "one bottle for many uses" model of cost-effectiveness and satisfaction. Internationally, Winning Brands also recently announced new activities in Eastern Europe with Polish based Inchem. The 1000+ Stain Remover brand aspires to become a household name and favourite product in the multi-purpose stain removing category. Despite the brand's small size as an independent operator, 1000+ Stain Remover has found its way on to the shelves of some major retailers and many independent U.S. hardware retailers who are early adopters of emerging brands outside of mainstream sources. Amongst the big box retailers in the U.S., Home Depot has taken the lead by making 1000+ Stain Remover available online at

Winning Brands CEO Eric Lehner comments on the Asia initiative: "What makes this a solid development in practical terms is that the sales transactions for exports to Viet Nam and neighbouring markets in Southeast Asia will be made with a U.S. based export company. This means that financial arrangements will be straightforward. Secondly, there are already people on the ground in the receiving market connected with our distribution partner. These people are local and motivated to develop the customer base. Thirdly, price-point is a non-issue because the millions of small businesses in that market operate to a different budget than ordinary Southeast Asian family households. There is a long list of self-employed service providers, merchants, launderers, cleaners, restaurants, hotels, salons, motor vehicle dealerships and repair establishments, etc that can afford 1000+ with North American pricing in return for the benefits of the product. Earlier testing of 1000+ in Asia was only stalled on the question of an affordable distribution structure, not on whether the product could deliver benefits. 95% of the world's population lives outside of North America. 1000+™ Stain Remover, World's Most Versatile Cleaning Solution™ is uniquely qualified to become a world brand if it settles distribution particulars. We have not even scratched the surface of our potential in building relationships with consumers here and everywhere. Winning Brands is passionate about this mission. Such dedication is a characteristic of independent brands that ultimately overcome the many obstacles to become successful in the end. We have what it takes."

Mr. Lehner maintains a CEO Weblog for the benefit of shareholders at It is a journal of the company's mission and provides answers to shareholder questions. It is a regular source of public information pertaining to the company pursuant to SEC Fair Disclosure guidelines. It sets out with unusual candor the challenges and aspirations of the company globally.

ABOUT WINNING BRANDS CORPORATION: Winning Brands is a manufacturer of record for advanced environmentally oriented cleaning solutions such as KIND®, 1000+™ Stain Remover, World's Most Versatile Cleaning Solution™, and others through its subsidiary Niagara Mist Marketing Ltd. It's best known product is 1000+ Stain Remover; an alternative to conventional cleaning solvents with unique desirable properties. 1000+ is available coast-to-coast in Canada in some of that country's largest retailers including Walmart, Home Depot, Lowe's, Canadian Tire, Home Hardware as well as a number of U.S. outlets. TrackMoist and ReGUARD4 are examples of industry-specific solutions from Winning Brands.

1000+, KIND, ReGUARD4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd in connection with indicated uses. Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information

    Eric Lehner
    92 Caplan Avenue, Suite 134
    Barrie, Ontario L4N 0Z7
    Tel: (705) 737-4062
    Fax: (705) 737-9793