SOURCE: Southern Community Financial Corporation

July 28, 2006 10:16 ET

Southern Community's Annual Report Is a Winner; Bank Competes in International Contest, and Wins... Again

WINSTON-SALEM, NC -- (MARKET WIRE) -- July 28, 2006 -- Every year since 2002, Southern Community Bank and Trust (NASDAQ: SCMF) (NASDAQ: SCMFO) has entered their annual reports in the League of American Communications Professionals (LACP) Vision Awards, an international annual report competition. And every year, they've won a top honor. Over the last two years, since the bank has grown to over $1 billion in assets, it has competed in a category against some of the largest financial institutions in the world... and won. Southern Community recently received an Honor Award for its 2005 annual report.

Other winners in the category included SunTrust, Korea Exchange Bank, Washington Mutual and Credit Suisse.

Unlike most competitions for printed communications, the LACP awards focus on content as well as design. Southern Community's annual report excelled in this category, garnering a perfect score for the second year running for its narrative content.

"We aim to create the same kind of relationship with our shareholders in our annual report that we have in our daily dealings with our customers," said Cameron Jordan, Vice President of Marketing. "Our annual report is personal, friendly and filled with the faces and the stories of people in every part of the bank who are united in their commitment to putting the customer first, in major decisions and daily details."

The bank's prize-winning annual reports have all been designed and produced in conjunction with The Bloom Agency of Winston-Salem. "Southern Community Financial Corporation and The Bloom Agency's annual report is, overall, superb," said Christine Kennedy, LACP Managing Director. "The book's overall creativity is excellent, and it does a great job delivering a clear message about Southern Community, its mission, recent accomplishments, and prospects for the future."

Celebrating its tenth year, Southern Community Financial Corporation is headquartered in Winston-Salem, North Carolina and is the holding company of Southern Community Bank and Trust, a community bank, with 20 banking offices throughout the Piedmont region of North Carolina. Southern Community Financial Corporation's common stock and trust preferred securities are listed on the NASDAQ Global Select Market under the trading symbols SCMF and SCMFO, respectively. Additional information about Southern Community is available on its website at www.smallenoughtocare.com.

The Bloom Agency, based in Winston-Salem, North Carolina, is a full-service marketing, advertising and public relations firm specializing in providing tailored solutions for its clients regardless of the communication need.

League of American Communications Professionals (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. Visit LACP on the Worldwide Web at www.lacp.com.

Contact Information

  • For more information:

    F. Scott Bauer
    Chairman & CEO
    Southern Community Financial Corporation
    336-768-8500

    Rett Haigler
    Public Relations Director
    The Bloom Agency
    336-724-1766

    Christine Kennedy
    Managing Director
    LACP
    800-709-5227