SOURCE: Southern Home Medical Equipment, Inc.

July 17, 2007 08:25 ET

Southern Home Medical Equipment, Inc. Retains OTC Financial Network for Investor Relations

SPARTANBURG, SC--(Marketwire - July 17, 2007) - Southern Home Medical Equipment, Inc. (PINKSHEETS: SHMM), a national provider of durable medical equipment and staffing services, announced today that it has retained OTC Financial Network, a division of National Financial Communications Corp. (NFC), as its investor relations representative.

Geoffrey Eiten, president of NFC, said, "The aging of the population is one of today's most compelling demographic trends. With an extensive line of medical equipment products, Southern Home Medical is positioned to serve patients who are seeking recovery and treatment in the comfort of their own home. As a complement to this, the Company also operates a national nurse staffing business called Encore Medical Staffing, Inc. which provides quality healthcare professionals to hospitals, rehab facilities and nursing homes. In addition, the Company's new expansion into the fitness and wellness industries position it to tap into explosive mainstream lifestyle trends. We look forward to representing the Company and their prospects for growth to the financial community."

Greg Tucker, President and CEO of Southern Home Medical, stated, "One of our goals is to broaden our shareholder base through effective investor relations. We have decided to partner with OTC Financial Network to enhance our investor relations component and pro-actively communicate our story to the investment community."

About OTC Financial Network

OTC Financial Network (OTCFN) has carved its niche as the nation's leading small/micro-cap investor relations and financial communications firm. OTCFN provides full-service investor relations, consulting services and customized marketing campaigns designed to maximize investor awareness for small/micro-cap publicly traded companies. Since its inception in 1992, OTCFN has represented over 500 clients. To view a current client list or for more information, visit http://www.otcfn.com. OTCFN is a division of National Financial Communications Corp. www.nationalfc.com based in Needham, MA. For Disclaimer Information: http://www.otcfn.com/shmm/disclaimer.html.

About Southern Home Medical Equipment, Inc.

Southern Home Medical is a holding company with a focus on medical equipment operations in the Southeastern United States. Formed in January 2005, with its principal place of business in Spartanburg, S.C., Southern Home Medical will be expanding its operations through the acquisition of existing durable medical equipment companies and through the start up of additional sites in strategic locations throughout the Southeast. Southern Home Medical provides "in-home" and nursing home patients with a complete line of medical equipment that includes: oxygen concentrators, semi-electric beds, wheelchairs, CPAPs, BiPAPs, enteral tube feeding, etc. Through its Health & Wellness Division, Southern Home has also moved into additional health, wellness, and fitness related businesses to include Encore Medical Staffing, Inc. and Ladies Health & Fitness, Inc.

www.southernhomemed.com www.encoremedicalstaffing.com www.ladieshealthandfitnessusa.com

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.

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