SOURCE: Southern Home Medical Equipment Inc.

May 19, 2011 00:01 ET

Southern Home Medical Upgrades APNEA Rx Website to Enhance Sales in the $100 Billion Durable Medical Equipment (DME) Market

New DME and Respiratory Services Featured at www.apnea-rx.com

LYMAN, SC--(Marketwire - May 19, 2011) - Southern Home Medical Equipment, Inc. (PINKSHEETS: SHOM), a holding company providing healthcare services, healthcare professionals and durable medical equipment (DME) to medical institutions, announced today that it has launched a new APNEA Rx website at www.apnea-rx.com. The site provides a more comprehensive overview of the Company's latest technologies in DME products and services as well as ordering information for clients and prospects, including insurance providers.

"As many as 1 in 5 adults at least have mild symptoms of obstructive sleep apnea, while 1 of 15 has moderate to severe symptoms. APNEA Rx's newly launched Respi-Care program addresses the largely underserved market for respiratory testing equipment and breathing apparatuses. In addition to this innovative program, our portfolio of products and services has grown steadily over the last two years. Our new website will allow the Company to reach more clients and make it even easier for them to transact business with us," said Chris Ducker, CRT, RCP, Director of APNEA Rx.

"I am very pleased with this website and I'm excited about the next steps in the evolution of APNEA Rx that it represents," stated Jeff Sarvis, President and CEO. "This is another important step in the launch of our multi-faceted Backstage Solutions operating platform. Our clients, franchisees and investors will continue to see their share of the estimated $100 billion DME industry grow as we move through each phase of the platform's deployment."

About Southern Home Equipment, Inc.
Southern Home Medical Equipment, Inc. is a holding company with a focus on servicing the needs of the healthcare industry. The Company outsources quality health care professionals that address national staffing shortages in hospitals, rehab centers, nursing homes and other medical facilities. Personnel are available 24/7/365 and include: RNs, LPNs, CNAs, RTs, Billing Specialist, Customer Service Specialist, Delivery Techs and Marketing Reps. With contractual agreements with partner businesses in Charleston, Columbia, Greenville, Florence and Lake Hartwell, South Carolina; Nashville, Tennessee; Baltimore, Maryland; Dunwoody, Georgia; and Philadelphia, Pennsylvania. Southern Home Medical is leveraging the success of these business models to expand sales opportunities in these areas with health care services, medical staffing and durable medical equipment needs. For more information, visit www.southernhomemedical.com.

Forward-Looking Statement
The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in product development plans and schedules, or market acceptance.

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