SOURCE: Hanley Wood

April 02, 2007 11:11 ET

Southern Living® House Plans and Hanley Wood Announce New House Plans and Book Marketing Partnership

WASHINGTON, DC -- (MARKET WIRE) -- April 2, 2007 -- The two powerhouses of the house plans marketing business -- Hanley Wood and Southern Living® House Plans -- are joining to expand the availability of the premier house plans collection in the custom-home building industry with the first-ever collection of Southern Living branded house plans books.

Southern Living House Plans and Hanley Wood LLC have announced a new licensing and partnership agreement for the marketing of the Southern Living House Plans Collection, a portfolio of homes designed exclusively for the magazine. For the first time, the Southern Living House Plans Collection, will be marketed through books, and will be made available to custom-home building consumers and builders through bookstores, home centers and for direct purchase through the web.

For the past 20 years, Southern Living House Plans has commissioned the nation's leading residential designers and architects to create new, unique and exclusive house plans for Southern Living magazine as well as online. Southern Living House Plans publishes three additional publications devoted exclusively to the collection.

Now, Hanley Wood has licensed this powerful brand and house plan portfolio to add to its substantial plans business. In addition to books, Hanley Wood, the largest house plans marketer and publisher in the custom-home plans industry, will also be marketing the Southern Living House Plans Collection through its consumer and trade magazines (including Builder magazine), through direct marketing, and through its three industry leading house plan websites -- eplans.com, dreamhomesource.com and builderhouseplans.com.

About Southern Living

Southern Living, a premier lifestyle and entertaining magazine of the South and the 8th largest monthly consumer magazine in the U.S. (based on readership), reaches nearly 16 million readers each month and enjoys a circulation of about 2.8 million. Published 12 times a year Southern Living celebrates the heart of Southern life.

About Hanley Wood

Hanley Wood, LLC, is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Business Media (Washington, D.C.), publishes 30 award-winning residential and commercial construction titles, including BUILDER, REMODELING, CUSTOM HOME, CONCRETE CONSTRUCTION and residential architect. Hanley Wood Business Media also offers the construction industry's foremost collection of Web sites, including BUILDER ONLINE, REMODELING ONLINE, and ebuild, the comprehensive online guide to building products, as well as the largest collection of house plans online through eplans.com and Dream Home Source. Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.

Contact Information

  • Contact
    Mark Wilkin
    Marketing Director
    Hanley Wood Business Media, House Plans
    Email Contact
    202-729-3520