Beach Pit BBQ

January 13, 2011 11:00 ET

Southern-Style Beach Pit BBQ to Donate a Portion of Chili Cheese Fries Proceeds to the Cystic Fibrosis Foundation

A Side of Chili Cheese Fries for a Good Cause? Yes, Ma'am!

IRVINE, CA--(Marketwire - January 13, 2011) - When is a plate of chili cheese fries good for you? When a portion of the proceeds helps a good cause. Starting Jan. 13 and lasting throughout 2011, all six Beach Pit BBQ locations will contribute 25-cents of every order of Chili Cheese Fries to the Cystic Fibrosis Foundation.

Beach Pit BBQ's Stone Ale Chili Cheese Fries are made with potato planks, made-from-scratch chili with chunks of smoked brisket, ground beef and Stone Ale microbrew, and topped with cheddar cheese. An order of Chili Cheese Fries costs $5.95.

Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). The average life expectancy of someone with CF is 37, up from age 18 nearly 25 years ago. The Cystic Fibrosis Foundation is committed to developing therapies that will extend and enhance the lives of those with cystic fibrosis and ultimately to find a cure or control for CF.

"Giving back to the community is just as much a part of our business plan as slow cooking, high quality ingredients and friendly service," said Tim DeCinces, president and CEO of Beach Pit BBQ. "We are excited to be able to help the Cystic Fibrosis Foundation, and look forward to serving up lots of chili cheese fries to help make a difference in the fight for a cure for CF."

With a philosophy of "Southern Smoke, Cali Style," Beach Pit BBQ first introduced its authentic Southern-style BBQ to Southern California five years ago. In a casual atmosphere, Beach Pit serves quality meats cooked long and slow with indirect heat using a special blend of hickory and pecan woods that add a smoky flavor and makes the chicken, turkey, brisket, ribs and pulled pork mouthwateringly tender. Beach Pit's menu features a variety of BBQ, Southern sides including cornbread, green beans, fried okra, catfish nuggets, hushpuppies and fried pickles, and lighter California alternatives including salads and sandwiches.

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