Bullfrog Power

Bullfrog Power
Southgate Centre

Southgate Centre

March 27, 2014 12:37 ET

Southgate Centre and Bullfrog Power® Partner for Earth Hour Event

Southgate Centre bullfrogpowers® equivalent of all households in Edmonton with clean, pollution-free electricity for Earth Hour

EDMONTON, ALBERTA--(Marketwired - March 27, 2014) - Southgate Centre and Bullfrog Power, Canada's leading green energy provider, are teaming up for Earth Hour (Saturday, March 29, 2014) to bullfrogpower the equivalent of more than 450,000 households. That's every household in the City of Edmonton and the surrounding metropolitan area, including the City of St. Albert and Strathcona County.1 Southgate is one of five Ivanhoé Cambridge shopping centres participating in Earth Hour events with Bullfrog Power. Together, they are bullfrogpowering the equivalent of over one million households across Canada.

As part of this year's Earth Hour celebrations, on March 29, from 11:00 am - 2:00 pm, Bullfrog Power will host a booth at Southgate Centre with activities and information on the Earth Hour partnership and to educate the public on renewable energy options. Shoppers will be encouraged to pledge their participation in Earth Hour that evening and have a chance to win one of two Eco Prize Baskets (valued at $250) from Bullfrog Power. From 8:30 pm to 9:30 pm, Southgate Centre will be turning down 80 per cent of its common area lighting. This initiative complements the mall's existing commitment to green energy with Bullfrog. Since April 2012, Southgate Centre, an Ivanhoé Cambridge shopping centre, has chosen clean, renewable energy from Bullfrog Power for 20 per cent of its facilities. Ivanhoé Cambridge is one of the largest supporters in Canada of green energy from Bullfrog Power.

"Earth Hour is about awareness and Southgate Centre has a great opportunity to get the word out about what we can all do to take action on climate change," says Claire Kolmatycki, Marketing Director, Southgate Centre. "Partnering with Bullfrog Power helps us to educate the public about green energy options that can start at Earth Hour but last the whole year round."

Earth Hour was started by the World Wildlife Fund (WWF) as a lights-off event that swept rapidly across the world involving over 7000 cities and towns and over 154 countries and territories. Earth Hour asks individuals, businesses and governments around the world to turn off their lights for one hour to support urgent action on climate change. This year, Edmonton is Canada's Earth Hour City Capital, in recognition of its leadership in implementing climate solutions.

"We hope this initiative sparks thinking about the meaningful changes we can make to tackle climate change, including in our own homes," says David Miller, President and CEO, WWF-Canada. "Earth Hour is an opportunity to focus on solutions and making the transition to renewable energy is something we must and can do."

Through the agreement, Bullfrog Power's generators inject renewable electricity onto the grid to match an amount equivalent to what all of the households in the City of Edmonton and the surrounding metropolitan area are estimated to use for one hour. Across Canada, Bullfrog's green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

"We are proud to be working with Southgate Centre to help raise awareness of green energy through Earth Hour," says Anthony Santilli, Vice President, Channels and Sales Operations, Bullfrog Power. "By encouraging participation in Earth Hour and making the choice for clean, pollution-free electricity with Bullfrog Power, Southgate Centre is leading by example—showing its community how we can all make greener choices to reduce our environmental impact."

In addition to its partnership with Bullfrog Power, Southgate Centre implements several sustainability initiatives, including:

  • Supporting clean, green electricity with Bullfrog Power for 20 per cent of Southgate's usage;
  • Diverting over 50 per cent of Southgate Centre's waste from landfill collecting organics and recycling throughout the centre;
  • Setting the goal to increase Southgate's diversion rate by 2 per cent in 2014;
  • Running a blue bag recycling collection program with Southgate retailers;
  • Donating materials to Habitat of Humanity for re-use, diverting two metric tonnes of construction materials from local landfills; and
  • Converting customer water fountains to filtered water bottle fillers, which have saved over 50,000 plastic water bottles from going to local landfill.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green energy provider, offers renewable energy solutions that enable homes and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

Join the bullfrogpowered community online—follow us on Twitter (@bullfrogpower), like us on Facebook (www.facebook.com/BullfrogPower).

About Southgate Centre

Southgate Centre is the market dominant fashion centre in South Edmonton, boasting a unique blend of over 150 national, regional and independent retailers that attract loyal and upscale customers. Southgate offers a number of premium retailers including Edmonton's only Crate and Barrel and Restoration Hardware. Since opening in 1970, the centre has developed a strong relationship with the surrounding community and is committed to providing an outstanding shopping experience. www.southgatecentre.com.

Join the Southgate Centre community online—follow us on Twitter (@southgatecentre), like us on Facebook (www.facebook.com/SouthgateCentre).

1 Estimates are based on Statistics Canada's census data

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