SOURCE: Southpaw Beverage Company

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May 26, 2016 12:26 ET

Southpaw Beverage Company Introduces HEROES Lager

Flagship Beer Launch Supports Wounded Warriors Canada

TORONTO, ON--(Marketwired - May 26, 2016) - Today HEROES, the flagship blonde lager from Southpaw Beverage Company, is celebrating its official launch and recent listings at LCBO and participating grocery stores. The event will also include a monetary donation in support of Wounded Warriors Canada.

Southpaw Beverage Company will be introducing HEROES Lager at one of Canada's most recognized historical sites, Fort York. Whether you are a first responder or know someone who has performed a heroic act, HEROES recognizes ordinary people doing something extraordinary.

"We have been overwhelmed by the response and support of HEROES in the market," says Murray Milthorpe, Co-Founder and Chief Beverage Officer. "Our goal was to create a brand with a strong emotional connection to help increase awareness and raise funds for Canada's heroes and, today, we are pleased to launch HEROES in support of Wounded Warriors Canada."

"On behalf of Wounded Warriors Canada, we are honoured and thankful to partner with Southpaw Beverage Company for their launch of new HEROES lager. HEROES lager symbolizes those Canadians who are true heroes that serve in the military and local community including our EMS, Police Officers and Firefighters," says Dave Macdonald, National Partnerships Director of Wounded Warriors Canada. "This is the ideal location to launch HEROES lager as we have sent many brave Canadians off to war, including most recently Afghanistan, and we stand proudly with them today."

Southpaw Beverage Company has positioned HEROES as the first of several beverage brands in the market. A tasty addition to a meal or enjoyed alone, the beer is a blonde easy-drinking lager with a smooth finish. HEROES lager is enjoyed equally by men and women alike. In addition to its LCBO listing, HEROES can be found at participating grocery stores.

HEROES is available for a suggested retail price of $2.75 for a 473ml tall can.

About Southpaw Beverage Company
Southpaw Beverage Company was founded in 2015 by Greg Valentyne and Murray Milthorpe, two left-handed partners with a "grain" of an idea and a passion for making a difference in the industry. Based in Toronto, HEROES was released in April 2016 into the LCBO and select grocery stores across Ontario. For more information, visit: www.southpawbev.com

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