SOURCE: Rural/Metro Corporation

Rural/Metro Corporation

February 15, 2011 11:00 ET

Southwest Ambulance Continues Service to the City of Goodyear, AZ, With Five-Year, Exclusive Emergency Ambulance Contract

SCOTTSDALE, AZ--(Marketwire - February 15, 2011) - Rural/Metro Corporation (NASDAQ: RURL) announced today that its Southwest Ambulance subsidiary was awarded the exclusive 911 emergency ambulance contract for the City of Goodyear, Arizona, on a unanimous vote last night of the Goodyear City Council.

The contract formalizes an exclusive arrangement with the City of Goodyear, as Southwest Ambulance has been the sole provider of emergency ambulance transport services to the city since 1980. The contract has an initial term of five years, followed by two 2-year renewal terms thereafter, for a total possible length of nine years. The contract is expected to generate $1.7 million in net ambulance revenue annually.

"Goodyear is a rapidly growing hub on the western edge of metro Phoenix and is a solid contributor to organic growth within our Southwest Zone," said Michael DiMino, President and Chief Executive Officer. "We are very proud to continue providing exceptional patient care and customer service to the citizens of Goodyear and look forward to many more years as the partner of choice for emergency medical transportation services."

Twenty minutes west of Metro Phoenix, Goodyear spans 189 square miles with a population of more than 62,000 residents. The city is among the fastest-growing in Arizona, with a projected population exceeding 75,000 by 2014. Goodyear is home to West Valley Hospital, an Abrazo Health Care facility, and the new Cancer Treatment Centers of America at Western Regional Medical Center. Southwest Ambulance's medical professionals provide nearly 3,000 transports in Goodyear annually.

"We have worked as an EMS partner to the Goodyear Fire Department for more than three decades and take our role very seriously when it comes to the delivery of seamless customer care," said Bryan Gibson, Executive Vice President and Chief Operating Officer. "Our personnel are dedicated providers of the finest ambulance transportation services in the state, and we look forward to continuing service in the City of Goodyear."

About Rural/Metro

Rural/Metro Corporation provides emergency and non-emergency ambulance services and private fire protection services in 20 states and approximately 440 communities throughout the United States. For more information, visit the Company's web site at

About Southwest Ambulance

Southwest Ambulance is Arizona's largest ambulance transportation provider with more than 1,200 personnel and 300 ambulances serving 40 communities with emergency and non-emergency care throughout the state. For more information, visit the Southwest Ambulance web site at


This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "will," "believes," "seeks," "anticipates," "intends," "estimates," "expects," "projects," "plans," and similar expressions are intended to identify forward-looking statements. All statements that address events or developments that we expect or anticipate will occur in the future, including statements that describe the Company's future business prospects, future operation results and healthcare reimbursement, are forward-looking statements. All such forward-looking statements and those presented elsewhere by the Company's management from time to time are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. See risks and uncertainties described in "Risk factors" included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2009, filed with the Securities and Exchange Commission ("SEC") on September 9, 2009. A copy of all SEC filings may be obtained from the SEC's EDGAR web site at, or the Company's web site at


Contact Information

    Liz Merritt
    Rural/Metro Corporation
    (480) 606-3337

    Sharrifah Al-Salem, FD
    (415) 293-4414