Soya Marketing

Soya Marketing

October 22, 2009 15:21 ET

Soya Marketing Helps the 2009 World Police & Fire Games Reach Record Numbers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 22, 2009) - If you live in Vancouver you have probably noticed a surge in buff, international women and men roaming its fair streets - that is, of course, if you haven't been hiding out under a nicely air conditioned rock! The 2009 World Police and Fire Games, the world's second largest sporting event, are in full swing. Athletes from over 15 different countries including Sri Lanka, Greece, Iceland, South Africa, Philippines, Russia, and Trinidad & Tobago are strutting their stuff right here on Vancouver's home turf - an incredible feat in our recuperating global economy. This year, WPFG 2009 have posted a record number of participants with 10,577 athletes gracing over 60 events held at 40 plus venues across the Lower Mainland. Why the record-breaking figures? Some savvy Soya Facebook marketing may have something to do with it.

Still need proof that social media and social media marketing centres on tangible, real-life experiences and relationships? Look no further than the 2009 World Police and Fire Games Facebook page created in February which boasts over 4,150 "fans" joining in on the discussion from virtually every angle. The page is designed similarly to the WPFG website with interactive content neatly boxed into different sections for quick and easy access. Fans can ask each other questions, comment and offer opinions, share likes and dislikes, and exchange rich content like photographs and video - all interactively and in real-time. Another interesting feature of Facebook marketing is that sharing in the WPFG experience is not limited to those physically in Vancouver; people around the world are welcome to join in the fun and offer their support, contributing to the unfolding dialogue without missing a beat.

The significance of creating an online community of this nature is that it translates directly into increased visibility, accessibility and enhanced connectivity to your potential and existing audience. Creating a forum where your audience is already allows people to interact with each other and your brand or organization more readily, building a gradual, ongoing conversation that is deeper and more meaningful than just using traditional marketing techniques alone.

Simply put, Facebook marketing is another effective way of creating and enhancing relationships with your audience, especially in combination with an integrated communication strategy. Just take WPFG's lead - their first year engaging people through Facebook turned out to be their most successful year yet.

About Soya Marketing

Soya Marketing is a new kind of PR agency, specializing in Web PR and social media marketing. We exist because in today's world your brand lives on Google. We can help you boost your brand on Google and establish a presence on Facebook, YouTube and across the social mediasphere. In essence, we spread your story across the Web. Visit us at to learn more.

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