SOURCE: The SoyNut Butter Company

The SoyNut Butter Company

May 01, 2012 10:23 ET

SoyNut Butter Company Forges Alliance With Food Allergy Initiative

Sales of I.M. Healthy SoyNut Butter During Food Allergy Awareness Week to Benefit Allergy Research

CHICAGO, IL--(Marketwire - May 1, 2012) - The SoyNut Butter Company, a manufacturer of peanut and tree nut-free food products, has announced a newfound alliance with Food Allergy Initiative (FAI), the world's largest private source of funding for food allergy research. The campaign will utilize social media, as well as traditional and non-traditional marketing platforms, to generate awareness of The SoyNut Butter Company's I.M. Healthy SoyNut brand, FAI and the organization's research and education initiatives.

During Food Allergy Awareness Week, May 13 - 19, The SoyNut Butter Company will donate to FAI a portion of sales of I.M. Healthy SoyNut Butter and I.M. Healthy SoyNut Chocolate Spread. I.M. Healthy SoyNut Butter, available in four varieties, is a leading peanut butter substitute and is available in supermarket chains throughout the U.S. and Canada, as well as in specialty natural nutrition and health food stores.

"As a company that provides a solution for children and adults with peanut and tree nut allergies, we're pleased to support FAI and its mission to find a cure for food allergies, and to support advocacy, community education, and public awareness efforts that raise the visibility of food allergies," said Stephen Grubb, president of The SoyNut Butter Company.

According to Grubb, The SoyNut Butter Company will integrate FAI messaging in the displays the company utilizes at consumer and industry trade shows. "We come into contact with thousands of consumers on a weekly basis searching for a substitute to peanut butter and gluten free options," added Grubb. "Having FAI materials available at our booth is an ideal way to introduce FAI and its initiatives to individuals coping with food allergies."

"Food allergy is a large and growing public health problem, affecting up to 15 million Americans. That includes an astonishing 5.9 million children --two in every classroom," said Mary Jane Marchisotto, executive director, FAI. "Nearly 40 percent of those children have already had a severe or life-threatening reaction. FAI is deeply grateful to The SoyNut Butter Company for its generous support of our efforts to educate the public and to develop new therapies, and ultimately find a cure, for this potentially fatal disease."

For additional information on FAI, please visit http://www.faiusa.org/. Information on The SoyNut Butter Company and product line are available at http://www.soynutbutter.com/.

About The SoyNut Butter Company
The SoyNut Butter Company addresses the specific needs of individuals and institutions concerned with food allergies as all products (SoyNut Butter, granola and corn crumbs) are peanut, tree nut, gluten, egg and dairy free. A leading peanut butter substitute, the I.M. Healthy brand features four SoyNut Butter spreads: original, honey, unsweetened and chocolate. Products are available in leading supermarket chains, in more than 1400 specialty natural nutrition and health food stores across the U.S and at online retailers. The SoyNut Butter Company is privately owned and based in Glenview, IL. For more information, please visit www.soynutbutter.com.

About FAI
The Food Allergy Initiative (FAI) is the world's largest source of private funding for food allergy research. FAI's goal is to fund research that seeks a cure; to improve diagnosis and treatment; to increase federal funding of food allergy research and to create safer environments through advocacy; and to raise awareness through education. Founded in 1998 by concerned parents and grandparents, FAI has committed nearly $77 million toward the fulfillment of its mission. FAI is headquartered in New York, with an office in the Chicago area and an active volunteer committee in the Northwest, and enjoys strong relationships with food allergy support groups and advocates nationwide. A national 501(c)(3) nonprofit organization, FAI is supported solely by donations from dedicated individuals, corporations, and foundations. For more information, please visit FAI at www.faiusa.org.

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