SOURCE: Spafax Networks

Spafax Networks

May 03, 2013 10:13 ET

Spafax Networks Signs Up Digital Place-Based Networks for Integration Into SN: Xchange Buying Platform

Media Networks Join the SN: Xchange, Growing Available Inventory to Reach Audiences

NEW YORK, NY--(Marketwired - May 3, 2013) - Spafax Networks announced today that many of the best in class digital place-based networks have joined the SN: Xchange buying platform.  

SN: Xchange offers marketers and advertisers a single, comprehensive proprietary solution to effectively reach on-the-go consumers. The media networks connect to the SN: Xchange via an application programming interface (API) developed by Vistar Media. The SN: Xchange proprietary buying methodology calibrates location level audience behavior data and Nielsen's standardized reach metrics to create intelligent inventory recommendations for clients. This platform, coupled with ad serving and proof of performance reporting and a bid management schematic, achieves a demand-side buy approach to audience solutions akin to behavioral targeting in the online DSP space. 

"Digital place-based networks are recognizing the value of being integrated into the SN: Xchange platform to offer advertisers an efficient method of targeting audiences within their media mix," said Patrick Bonomo, chief operating officer, Spafax Networks. "SN: Xchange provides an entirely new go-to-market approach."

Digital place-based networks incorporated into SN: Xchange to date include Access Sports Media, Adspace Digital Mall Network, Campus Nation Network, Creative Mobile Technologies' Taxi TV, Encompass Digital/Hertz Network, GSTV, On Campus Media, RMG Airline Media, RMG Mall Media, Titan Digital Network, Wall Street Journal Office Network, Zoom Fitness Network and Zoom Social Network, along with others in various venues.

Network executives commented on their companies' integration into SN: Xchange:

Dennis Roche, president, Access Sports Media: "What Spafax Networks has been building is going to transform the way digital place-based media is planned and bought and we are excited to be a part of it at this exciting stage. This initiative should result in some very efficient buys for advertisers."

Peter Krieger, president and COO, Adspace Networks: "The Adspace Digital Mall Network produces tremendous results in terms of scale and impressions, but we've traditionally been difficult to buy. By working with the teams at Spafax and Vistar Media, we are looking to make that process much easier for buyers by integrating our network into SN: Xchange. This is a way to connect our clients through this systematic approach so they can easily integrate our network into their media planning." 

Jim Harris, CEO, The Wall Street Journal Office Network: "It's prime time for more advertisers to take advantage of the unique power of digital place-based media. SN: Xchange has a profound opportunity to bring more advertisers and digital dollars into the digital place-based sector."

Fred Schonenberg, executive vice president of national sales, Zoom Media and Marketing: "It has not been as easy to buy across the DPB environments as it is to buy online. SN: Xchange enables advertisers to tap into the elite measured DPB networks via a simple platform that is similar to how they buy audiences via online media." 

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    Mark Braff
    Braff Communications LLC
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