SOURCE: Tourist Office of Spain in Miami

Tourist Office of Spain in Miami

October 13, 2014 06:00 ET

Spain Tourism Launches Spain 360 Expert

E-Learning Platform With Free Courses Designed for Professionals and Consumers

CHICAGO, IL--(Marketwired - October 13, 2014) -

The Tourist Offices of Spain (TURESPAÑA) in the USA and Canada announces the unveiling of a new E-learning platform geared toward travel professionals and consumers alike. With a target market of the U.S. and Canada, the goal of the program is to teach travel professionals as well as individual travelers with an interest in Spain about our country through an online course which consists of a ten-lesson, interactive series. There is no cost to participate in this program, and the platform has been designed so that courses can be conducted on any computer, Android or iOS device.

Spain 360º Expert will consist of a series of interactive courses in which the participant can learn about Spain tourism in-depth. The first course in the platform, the Spain Specialist Certification program, features ten interactive lessons beginning a general overview and progressing to more specific information related to its regions, its cultural highlights, cuisine, transportation, primary and lesser-known destinations, hotel infrastructure, the cruise market, learning Spanish in Spain, and more.

Professionals who successfully complete this first course will be featured on the Tourist Offices of Spains' lists of priority sellers and will achieve a Spain Expert Certificate.

The Tourist Office of Spain in Chicago -- the office spearheading the program -- explains -- "Our mission is to create a successful sales tool both for travel professionals who already sell Spain and for those who may not yet be as familiar with it, but are looking to include Spain in their programs; at the same time, give individual consumers a place where they can learn more about our country. This platform is the ideal way to become a true Spain expert."

Once someone has signed up for Spain 360° Expert, their name will be registered in the platform and updates will periodically arrive announcing the next courses being offered.

Like other online courses, can be conducted at any time of day, at the student's convenience. Registration is now open for the first course. To learn more about Spain 360º Expert, visit: http://www.spain360expert.com/

About the Tourist Office of Spain in Chicago

The TOS Chicago is one of 32 worldwide offices of TURESPAÑA, Spain's government tourism promotion authority based in Madrid, and is responsible for promoting Spain as a tourism destination to travel trade, press and consumers in the Midwest USA market. Additionally, it is the branch office in the USA responsible for marketing the business, incentive and meeting tourism product. To that end, the TOS Chicago acts as a liaison between suppliers and DMCs in Spain and the buyer/planner in the USA. A full array of marketing activities are carried out throughout the year, including workshops, familiarization trips, participation in trade shows such as IMEX Las Vegas and AIBTM Chicago, networking events in cooperation with MICE industry associations and CVBs in Spain, organization of webcasts and E-learning workshops, publishing of the MICE sector digital magazine, Meet in Spain www.meetinspainmagazine.com and active presence in their Spain Meeting & Events Community portal at i-meet.com/spain.

Tourism to Spain: Ranked #3 worldwide

Spain is the third most-visited country in the world, and the tourism industry represents 11% of the country's Gross National Product (GNP). In 2013, we received some 60.6 million overnight visitors; 1.440.764 of those came from the USA and Canada.  

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