SOURCE: Spare Backup

July 12, 2011 13:59 ET

Spare Backup Retains National PR/IR Firm as Company Continues to Implement New Strategy

MINDEN, NV--(Marketwire - Jul 12, 2011) - Spare Backup, Inc. (OTCBB: SPBU), developers and providers of online data storage for smart phones and tablet PCs that are stored on the Cloud, today announced it has retained Martin E. Janis & Company, Inc., the 61-year old Chicago-based public relations/investor relations firm, to carry out a fully-integrated investor relations, marketing and communications program for the company and its products.

Martin E. Janis & Company, Inc. will be responsible for working with Spare Backup, Inc. to help bring attention to the Company's mobile platforms and storage backup product that are stored in the cloud. The agency will also work directly with company management to introduce Spare Backup, Inc. to potential investors throughout North America. "We believe Spare Backup has a very exciting story to tell to the investment community, particularly at this time when there is significant potential for rapid growth," said Martin E. Janis, chairman of Martin E. Janis & Company, Inc. He added that in addition to introducing Spare Backup to potential investors, the program will also include securing publicity about the company's products, services and expertise in both local and national media. "With the proliferation of mobile devices today, there is a real need to backup and still have available immediately to the consumer all of the information that is kept on these devices. Spare Backup is in a very strong position to become a leader in this industry," he added.

Martin E. Janis & Company, Inc., founded in 1950, is a full-service firm that counts among its clientele public as well as private corporations, trade associations, and government and political entities and individuals. The company has a particular niche in working with small, undiscovered companies that have unique products and services and the potential to grow into large well-known companies. For example, the company represented Dean Foods Company for 20 years as it grew to become the nation's largest dairy; the Janis agency was also responsible for working with Telecheck Services, the check verification service that today is owned by First Data Corporation. It was during the Telecheck effort that Martin E. Janis & Company, Inc. launched the career of a Telecheck spokesperson -- Frank Abagnale -- the subject of the Tony-winning play and Academy nominated movie, "Catch Me If You Can." Abagnale, who at the time was unknown outside of his home state of Texas, was a spokesperson for Telecheck. As a result of the agency placing him as a guest on "The Tonight Show with Johnny Carson," "The Today Show" and in numerous publications, his story became well known and eventually culminated in a book, movie and Broadway play.

About Spare Backup, Inc.

Spare Backup, Inc. specializes in helping consumers, small office/home users and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively. The company's flagship Spare Backup product is the first fully automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to the schedule of the user's choice.

Safe Harbor Statement

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking information made on the company's behalf. All statements, other than statements of historical facts, which address the company's expectations of sources of capital or which express the company's expectation for the future with respect to financial performance or operating strategies can be identified as forward-looking statements. Such statements made by the company are based on knowledge of the environment in which it operates, but because of the possibility of unknown factors, as well as other factors beyond the control of the company, actual results may differ materially from the expectations expressed in the forward-looking statement. An investment in our common stock involves a significant degree of risk. You should not invest in our common stock unless you can afford to lose your entire investment. You should consider carefully all risk factors and other information in our annual report and quarterly filings before deciding to invest in our common stock. If any of the following risks and uncertainties develops into actual events, our business, financial condition or results of operations could be materially adversely affected and you could use your entire investment in our company.

Contact Information

  • Contact:
    Beverly Jedynak
    President
    Martin E. Janis & Company, Inc.
    312-943-1123
    bjedynak@janispr.com