SOURCE: HipLogic


March 15, 2011 00:00 ET

*Spark, the Real Time Home Screen for Android Launches Live Sports Scores Module

Major Sporting Events Scores Now Delivered to Your Mobile Instantly

FREMONT, CA--(Marketwire - March 15, 2011) - Today HipLogic introduces a new Sports Module for its popular app *Spark, for Android, giving sports lovers a better way to access scores and news from major sporting events, as well as follow their top teams effortlessly through their mobile phone home screen.

"*Spark is the fastest way for people to find scores from US and international sporting events as they are happening," said HipLogic CEO, Mark Anderson. "*Spark's ability to deliver sports scores in real-time to your phonetop means that fans everywhere will be able to follow every point, goal and score across multiple sports leagues without having to open a web browser or app."

*Spark is the best way for Android users to discover and connect to weather, news, entertainment, daily deals and now breaking sports news through an easy to use and glanceable Android interface that is free to download from the Android Market. *Spark also provides easy access to other key phone functionality such as email, calendar, messaging as well as favorite apps. Social is centrally integrated into every module, including Sports -- allowing enthusiasts to not only keep up with latest breaking scores but to share and comment on news and scores to their Facebook or Twitter pages.

The *Spark Sports Module will provide comprehensive sports score coverage with easy access to live games, In the US, the following professional and college sports leagues and championship games will be featured:

  • NFL
  • MLB
  • NBA
  • NHL
  • NCAA (Basketball & Football)

For international users, our upcoming featured sports will include:

  • European Football
  • Cricket

"Consumers are increasingly looking to their mobile phones to deliver immediate, must-have information,*Spark's Sports module feeds into Sports fans' voracious appetite for real-time scores and content related to the teams and games they are passionate about," said Ed Horne, COO of Madison Avenue Sports and Entertainment. "*Spark's glanceable interface personalizes the mobile experience, delivering a complete view into all scores and news that sports fans crave, and it all comes right to the phone-top."

*Spark Sports Module Features

Personalized Feeds
With the *Spark Sports Module, you can personalize information, and view scores and schedules by day or by league. You can also feature your favorite league on the Home Screen to see games in action. If you have multiple favorite sports, the module will rotate through the live scores for all your favorite teams. If no sport is identified as favorite, the module will rotate through current live scores key matchups in the active sports leagues (i.e., MLB, NFL).

Sports News
The *Spark Sports Module will also feature Sports News provided by CBS delivering the latest breaking news as well as the ability to share stories of interest to social networks.

Sports Social
From a Social interactive perspective, users will have the ability to share and comment on the status of a game in progress, send updates on current or completed score status via Facebook, Twitter or SMS.

About HipLogic
HipLogic is redefining the mobile user experience; the HipLogic next-generation application platform features a rich multimedia client connected to intelligent cloud services, aggregating web content and network operator services to create modern mobile 2.0 experiences. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures and Route 2 Digital. Hiplogic's expanding partner relationships include an impressive roster of top Media publishers, deal providers, and content providers such as Twitter, Facebook, CBS, The Associated Press, Sky News, Weatherbug and Groupon. HipLogic's key app, *Spark, is currently available in nine languages including English, Russian, Spanish, Italian, French, German, Farsi, Chinese, and Portuguese.

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Editorial Note: Please contact us for images of the new *Spark Sports Module.

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