SOURCE: Sparkcentral, Inc.

Sparkcentral, Inc.

August 17, 2016 05:00 ET

Sparkcentral Continues International Expansion With New VP for Europe, Middle East, and Africa

European Tech-Veteran Christoph Neut Joins Sparkcentral to Support Rapid EMEA Customer Growth and Regional Business Development

SAN FRANCISCO, CA--(Marketwired - August 17, 2016) - Sparkcentral, the leading enterprise mobile customer engagement platform, today announced Christoph Neut will join the company to further develop its growing portfolio of customers outside of the US and build an EMEA-based customer support organisation.

Christoph brings more than 25 years experience in growth management and international business development, combining visionary insight with a deep understanding of what it takes to make technology firms successful. Prior to Sparkcentral, Christoph served as Chief Commercial Officer and Managing Director with Cegeka Group, a European IT services provider headquartered in Belgium, with annual revenues of more than $400 million. Earlier in his career, Christoph lead TechTeam Global's EMEA division as Senior Vice President and General Manager, driving the 10-year expansion and growth of TechTeam's European operations and building a long list of premier international clients. With deep roots in customer service, Christoph also organized some of the first European-based contact center summits for the Institute of International Research.

"I am extremely bullish on the potential for mobile and social customer service adoption across Europe," said Christoph Neut, Sparkcentral's new Vice President responsible for Europe, Middle East, and Africa. "As I look back, I see that customer service and contact center technology has not significantly evolved over the past 15 years, so the timing is perfect to introduce Sparkcentral, a game-changing enterprise customer engagement platform that can bring benefits to all service oriented consumer brands across the EMEA region."

While Sparkcentral has achieved fast-paced growth within the US market, partnering with brands including Delta Air Lines, WestJet, Uber, Nordstrom, JetBlue and Zappos, its customer base also extends throughout EMEA and APAC. Customers including Brussels Airport, N-Allo, Uber, Scottish Water, Opera Software, Emirates, Guaranty Trust Bank and Access Bank will now benefit from a growing customer support organization in EMEA.

"As in every part of the world, the modern consumer has evolved and their service expectations are rapidly changing. Add to this the cultural and language complexity of the EMEA region and servicing costs for enterprises rise dramatically," said Davy Kestens, CEO of Sparkcentral. "We believe that brands throughout EMEA will gain great returns through the delivery of immediate, personalized and proactive customer care on the latest mobile interaction channels, while substantially driving down the costs of the rest of their contact center organizations."

Christoph will focus his efforts on expanding Sparkcentral's EMEA reach through key partnerships with first-mover, innovation-driven enterprises and government agencies looking to meet the growing demands of the hyper-impatient, mobile-first consumer. Over the next 12 months, Sparkcentral also plans to drastically expand its European headquarters in Hasselt, Belgium and is looking to hire sales, marketing, technical support, and top software development talent.

Sparkcentral's strategic EMEA hire follows its release of key CRM integrations and workforce management connectors, allowing Sparkcentral's customer engagement platform to be easily integrated with contact center technology solutions from Verint and Aspect, as well as Salesforce CRM or any other homegrown systems.

About Sparkcentral
Sparkcentral is the leading mobile and social customer engagement platform. Customer-obsessed companies use Sparkcentral to manage and resolve customer service interactions over social and mobile channels in a simple, streamlined, and fun way. With the fastest customer routing and prioritization technology in the business and innovative workflow optimization and reporting tools, Sparkcentral helps global brands like T-Mobile, Delta Air Lines, Uber, Nordstrom, JetBlue and Zappos deliver amazing customer service experiences and drive brand loyalty. A recent CODiE award winner for Best Customer Service Solution, Sparkcentral is headquartered in San Francisco, CA and has its EMEA headquarters in Hasselt, Belgium.

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