SOURCE: Sparkcentral, Inc.

Sparkcentral, Inc.

October 06, 2015 17:16 ET

Sparkcentral Customer Experience Summit Inspires Top Brands to Rethink Customer Service

2nd Annual Conference Doubled in Attendance, Gathering Fortune 500 Brands and Customer Experience Influencers to San Francisco

SAN FRANCISCO, CA--(Marketwired - October 06, 2015) - Sparkcentral, the enterprise customer engagement platform powering customer-centric brands; today announced the success of its second annual Sparkcentral Customer Experience Summit. According to Gartner, by 2017, the digital customer experience will be the key differentiator of organizations -- brands like Netflix, Nordstrom, JetBlue, Western Union and T-Mobile acknowledge this strategic initiative and came together to discuss what it means to deliver an excellent customer experience.

The Sparkcentral Customer Experience Summit brought customer experience leaders together to engage with their peers and Sparkcentral experts. Throughout the day customers had in-depth discussions and shared real-life examples designed to highlight Sparkcentral use cases, ROI data, and best practices. Attendees experienced first-hand live demos of new Sparkcentral products and features, learned tips and tricks, and heard best practices from forward-thinking Sparkcentral customers.

"At Sparkcentral, we are maniacally focused on delivering amazing customer experiences, and we wanted to share this vision and passion with our customers and partners," said Sophie Vu, Vice President of Marketing at Sparkcentral. "The annual summit gathers innovative minds from a diverse range of customer support organizations for the opportunity to strategize, collaborate and learn from one another."

Peter Hinssen an acclaimed author and serial entrepreneur addressed the audience with his keynote. He spoke in reference to his book, The Network Always Wins and outlined how to influence customers, stay relevant, and transform your organization. Hinssen set the stage for panel discussions, live demos, and the product roadmap of Sparkcentral. The summit challenged brands to assess how they approached customer service and care and answered questions with insights from influential business thought leaders and social network experts.

Attendees and speakers included:

  • Peter Hinssen, Co-founder, Across Group and Chairman, Across Technology
  • Jason Daigler, Research Director, Gartner
  • T-Mobile
  • Discover Card
  • JetBlue
  • Netflix
  • Media Temple
  • Nordstrom

"The CRM industry is ripe for disruption and our goal is to be the partner that empowers brands to become the company they want to be, living up to the service commitments they make to their customers," said Sparkcentral CEO Davy Kestens. "Customer service is the new brand battleground and Sparkcentral aims to put the most customer obsessed companies in the world on the winning end."

About Sparkcentral

In an era of the empowered, hyper-connected customer, Sparkcentral is the only CRM platform for enterprises that unifies social, mobile, cloud and contextual data to proactively deliver personalized and engaging customer experiences. Customer service teams use our software to efficiently handle large amounts of inbound inquiries over social media and mobile in a fast and structured manner. Sparkcentral’s client roster includes Delta Air Lines, Emirates, Netflix, Dropbox, Uber and T-Mobile. For more information, visit us at

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