SOURCE: Sparkcentral, Inc.

December 01, 2015 13:34 ET

Sparkcentral Recognizes Holiday Heroes of Customer Service

Rewarding Outstanding Customer Service Agents During the Season of Giving

SAN FRANCISCO, CA--(Marketwired - December 01, 2015) - Sparkcentral, the first channel-agnostic, enterprise customer engagement platform -- powering customer-obsessed brands -- announced its Holiday Heroes' campaign, designed to recognize customer service agents who go above and beyond for customers during the holiday season. Contest entrants can share their story on Facebook, Twitter or Instagram using the hashtag #CSholidayhero between Nov. 17 and Dec. 25 for a chance to win. Winners will be announced between December 14 - 25. If selected, the nominator and the nominee will receive either $100 in cash or $250 to donate to the charity of their choice. The grand prize winner will be announced December 25th and will receive a dream vacation to San Francisco with a complimentary food or wine tour. Get merry!

While the holidays are often a time filled with kindness and generosity, they are also a time of overbooked flights, weather delays, lost packages, and last minute gift buying. Amidst all of the craziness of the season, it's the people behind the counter or on the other end of a twitter handle that bear the brunt of stressed out customers trying to get their issues resolved: the customer service agent.

According to the National Retail Federation (NRF), holiday sales this year are expected to increase by 3.7 percent from last year to $630.5 billion, which is more than 19 percent of the retail industry's annual sales of $3.2 trillion. In addition, a survey by CMO found that 50% of sales will somehow be influenced by digital interaction, which means companies are under more pressure than ever to raise the social media customer service bar during the holidays. This means even more pressure is put on the customer service agent, who serves as an integral part of a successful holiday season.

Sparkcentral, the enterprise customer service platform designed to create positive customer service experiences over digital channels like social media and in-app messaging, is encouraging everyone to take a few seconds to recognize the customer service agents who are going above and beyond. Between Nov. 17 and Dec. 25, consumers can tweet, post on Facebook or share a photo on Instagram of a holiday hero that made a positive impact on their buying experience.

"The holidays are about people coming together in the spirit of giving and sharing. This year Sparkcentral wants to celebrate and reward the everyday people that we may only come in contact with for minutes in a day, but that can dramatically change the outcome of your day," said Sophie Vu, vice president of marketing at Sparkcentral. "Holiday customer service heroes are the people who truly make a difference this season by going above and beyond by delivering the highest level of customer service."

Additional contest details are as follows:

Prizes:

12 Days of Giving - Announced every day from December 14th - December 25th
If selected, the nominator (the person entering the contest) and the nominee (the customer service agent) will receive either $100 in cash or $250 to donate to the charity of their choice.Tag your customer service agent so Sparkcentral can get in contact with them and spread the love.

Grand Prize - Announced December 25th
If selected, the nominator (the person entering the contest) and the nominee (the customer service agent) will receive a dream vacation to San Francisco with a complimentary food or wine tour.

For more information and contest details, please visit: http://win.sparkcentral.com/

About Sparkcentral

In an era of the empowered, hyper-connected customer, Sparkcentral is the only CRM platform for enterprises that unifies social, mobile, cloud and contextual data to proactively deliver personalized and engaging customer experiences. Customer service teams use our software to efficiently handle large amounts of inbound inquiries over social media and mobile in a fast and structured manner. Sparkcentral's client roster includes Delta Air Lines, Emirates, Netflix, Dropbox, Uber and T-Mobile.

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