SOURCE: sparks & honey

sparks & honey

October 15, 2015 12:50 ET

sparks & honey and GMR Marketing Present Inaugural eSports Industry Brand Summit

Daylong Event to Take Place Tuesday, October 20 in New York

NEW YORK, NY--(Marketwired - October 15, 2015) - On Tuesday, October 20, 2015, marketing leaders will converge for the first-ever eSports Industry Brand Summit in New York City. The daylong event will be co-hosted by sparks & honey, the New York-based company that synchronizes brands with culture in the now, next and future, and GMR Marketing, the global engagement marketing company that puts brands at the intersection of consumers and their passions. The event will be held from 9:30 a.m. - 4:30 p.m. ET at The Paley Center for Media (25 W 52nd St, New York, NY).

The eSports Industry Brand Summit will focus on insights and opportunities surrounding eSports, the global phenomenon of video gaming as a spectator sport.

With more than 32 million fans in North America and 205 million around the globe, eSports has become one of the hottest areas of opportunity in the marketing world. A full schedule of immersive talks and panels will arm attendees with acumen for shaping future eSports investments.

"eSports is growing at an unprecedented pace," said Imari Oliver, VP, Creative Strategy at sparks & honey. "eSports provide brands with a huge opportunity to connect with a passionate and digital audience that's unduplicated against traditional media channels. The eSports Industry Brand Summit will help brands understand and navigate this opportunity."

Leaders, visionaries and experts from across the eSports landscape will lead talks and panels at the event. Speakers scheduled to appear include Andy Swanson, VP, eSports & Events, Twitch; Craig Levine, EVP, North America ESL/Turtle Entertainment America; Todd Harris, COO, Hi-Rez Studios; Todd Peterson, CEO, Alpha Draft; Hosi Simon, Global GM, VICE Media; Alexander Mueller, SK Gaming and eSports Team Owner; and Craig Barry, EVP of Production & Chief Content Officer, Turner Sports.

"We're bringing the brightest minds in eSports together to shed light on the opportunities, challenges and insights driving the space today," said Matt Hill, SVP of Global Sports and Entertainment at GMR. "For brands that want to reach an engaged, growing and digitally-savvy audience, it’s going to be an invaluable event."

Both sparks & honey and GMR have emerged as leaders in the eSports space. The Summit is a natural progression in sparks & honey's track record of leading Fortune 100 clients and producing recognized trends reports in the space. The agency will be releasing eSports dedicated offerings from its newly launched Product Suite platform, including a special edition of its app, n2, and a new trend report on eSports which will be released in December.

GMR recently announced the launch of a global eSports consulting practice that formalizes their decades of experiential, digital, creative and strategic expertise in the gaming space. It is intended to meet the demands of brands that want to reach young, digitally-minded consumers through integration into eSports competitions, teams, media and game design.

Inaugural sponsors of the summit include Twitch, ESL and Turner Sports.

For eSports Industry Brand Summitinformation and tickets, go to

About sparks & honey

sparks & honey ( is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages the proprietary s&h cultural intelligence system to deliver services in three areas for brands -- innovation, cultural insights and content. Named to Ad Age's 2014 A-List as an "Agency to Watch," sparks & honey is a part of the DAS Group of Companies.

About GMR Marketing
Founded in 1979, GMR ( is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle -- helping brands connect with people via their passions. The outcome: true connections that last. Our team creates, consults and activates in 70 countries, covering every continent from 16 offices in 9 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. In 2015, GMR was named one of the "Best Organizations to Work for in Sports" by Forbes and "Best Places to Work in Events" by Event Marketer. GMR was also named one of the "Fastest Growing Mobile Marketing Agencies" by Agency Post in 2014. We have helped clients earn honors including Cannes Lions, Webby, Effie and EventTech awards. The agency is headquartered in Milwaukee, WI, USA, and is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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